ChannelMedia Retail Edition Your source for channel news and research
MARCH 26, 2004   
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Retail Top 10 - MicroCenter, Apple Stores, D&H/CompTIA, Tweeter

Retail Digest - Microsoft, AMD, Magix, SanDisk

Q&A with RCS Executive Ahron Schachter

Q&A with Logitech Executive Collette Bunton

RetailVision - Bringing the Retail World Together in San Diego

The State of SPAM

NPD - Top Software Sellers

An Update from Latin America

Steve Cross - Apple Stores vs. Gateway Stores

Steve Cross - What to do about Copying Problems

 
 
 

 

NEWS

Retail Top 10 - Real Life @ Retail: Talking Points

1. Well, these are not exactly the dog days, but things are a bit slow. However, if you're a basketball fan (at this writing my beloved Stanford is still alive), a huge fan of Court TV, political mudslinging and toss in a little saber ratline things are busy. Also, if you're looking for post-Holiday deals on consumer tech items, now is YOUR time. I'm also attending and speaking, officially and unofficially at some kook tech and retail events. Oh, I also recently learned my former colleague John Chin left Monster Cable to join Good Guys in a senior merchandising role. Congrats Big Daddy. But there's still more going on: CompUSA's big GM show (and that should be exciting given all that's going on there), a Grand Opening of another Fry's in lovely Concord, CA and, of course, the big daddy of them all, RetailVision in (new venue) Indian Wells, CA. For those of you who have never been to this little part of the world, you should know one thing, it's a desert! It can get hot - so check weather.com or your alternative weather sites in advance. It's also going to be a HOT event. Almost sold out, including a new Consumer Electronics "section" to the event, there is a very strong retail contingent and many new Vendors- new and old - attending. Make sure you book your press appointments early - ChannelMedia looks forward to seeing you all. Oh, and here are a few other things going on you should be aware of, in the political world of PR/Media, these are referred to as "talking points." They include the following;

2. Ingram is on a roll. Ingram Micro announced fourth-quarter net income was $46.4 million versus a net loss of $10.3 million or $0.07 per diluted share in the year-ago quarter. Worldwide sales for the quarter were $6.76 billion, an increase of 15 percent versus the prior year and a 30 percent increase sequentially, of which the translation impact of the strengthening European currencies contributed approximately seven and three percentage points, respectively, to these increases. Regionally, North America generated 45 percent of total revenues, Europe generated 41 percent, Asia-Pacific generated 9 percent and Latin America generated 5 percent. The Asia-Pacific region represents a significant portion of the annual sales mix and will now be reported separately, as will Latin America. "We ended the year on a high note, with fourth-quarter sales and income exceeding our original expectations," said Kent B. Foster, Chairman and Chief Executive Officer, Ingram Micro, Inc. "North America and Europe performed especially well. Europe delivered a record-breaking quarter, with sales, operating income and operating margins reaching all-time highs. European operating margins excluding major-program costs were 169 basis points, an increase of 72 basis points versus a year ago. In North America, fourth-quarter operating income excluding major-program costs improved 40 percent on sales that increased 4 percent versus a year ago. The strong sales overall and great execution from our two largest regions drove a 53 percent increase in worldwide operating income excluding major-program costs, boosting the operating margin to its highest level in three years. "The quarter's strength was driven by a healthier demand environment, overall excellent operational management in our largest regions, and the success of our profit-enhancement program," said Thomas A. Madden, Executive Vice President and Chief Financial Officer, Ingram Micro, Inc. "The profit- enhancement program was completed ahead of schedule and made a significant impact on operating income. The program delivered approximately $176 million in annualized operating income improvements, exceeding our original expectation of $160 million when we announced the program in September of 2002. It also created a solid foundation for profitable growth and attractive operating leverage. In the fourth quarter, for example, earnings per share excluding major-program costs increased 79 percent versus the year-ago quarter, while sales increased 15 percent. For the year, earnings per share excluding major-program costs and special items increased 47 percent on revenues that were relatively flat with the prior year."

3. Ingram offers outlook. According to the company's forecast for the first quarter ending April 3, 2004, sales are expected to range from $6.1 billion to $6.3 billion, with net income ranging from $36 million to $40 million, or $0.23 to $0.25 per diluted share based on 159 million weighted average shares outstanding. "The guidance reflects a seasonal sequential decline from the particularly strong fourth quarter," said Foster. "It also is a continuation of the top-line strength we saw in the fourth quarter, representing a sales increase of 11 to 15 percent over last year. This increase reflects both year-over-year growth in local currencies and the impact of stronger European currencies that we are currently experiencing. "Our focus in 2004 is on sustainable, profitable growth," he added. "We will continue to introduce higher margin opportunities with emerging and converging technologies, capture share in vertical markets and deliver greater return on our fee-based logistics and marketing services."

4. Recent reports suggest that Apple is starting to "think small." Specificially as it relates to their retail store strategy. The plans reported in Think Secret, reported that UCLA would be the site of Apple's first mini store and that some of the mini stores would be located near college campuses in an apparent effort to boost Apple's sales to higher education. While Apple's first stores were large in size -- the Tyson's Corner and Palo Alto stores are reportedly 8,000 and 6,500 square-feet, respectively -- Apple eventually settled on a smaller store setup, finding it to be more efficient and easier to maintain. It's not known exactly how much smaller the mini retail stores would be, as compared to Apple's current floor plan.

5. Office Depot, Inc. will step in where Toys "R" Us left off acquiring 124 of the former Kids "R" Us stores for $197 million in cash plus the assumption of lease payments and other obligations. The locations include properties owned by Toys "R" Us, Inc. as well as stores with ground or operating leases. The transaction is expected to close in phases over the next several months. In other news, Office Depot named Carl Rubin Executive Vice President, Chief Merchandising Officer. In his role, Rubin will lead all North American merchandising activities across Office Depot's retail, contract, catalog, and e-commerce businesses.

6. The Computing Technology Industry Association (CompTIA) and D&H Distributing, one of America's oldest and largest wholesale products distributors, announced today they are working together to promote the certification of technicians in the home integration market. D&H Distributing will provide its dealers with vouchers for the certification exams at a reduced cost, plus training tips and information on courseware and training organizations. In addition, CompTIA is offering a discounted membership rate of $99 for D&H customers who sign up before April 30, 2004. As a first step in this new relationship, D&H Distributing has joined the CompTIA Home Technology Integrator (HTI+) certification advisory committee, a group of leading manufacturers, Retailers, educators, and courseware developers responsible for setting the direction of the HTI+ certification. "As the leading distributor in the digital convergence market, we are seeing a significant pattern of increased cross-category purchasing behavior among our computer Resellers," said Dan Schwab, Vice President of Marketing at D&H Distributing. "We continually develop new programs and tools that help our dealers succeed. Our principal reasons for joining the CompTIA HTI+ certification committee are to be closely involved in the skills development process and to be able to offer a verified tool that helps our Resellers migrate into the home integration market. "Through this program, we can also offer certification exam vouchers to reduce their cost when taking the exams. Certified technicians will help ensure improved system performance leading to higher customer satisfaction and more word-of-mouth referrals for dealers. Certification also helps to create new job opportunities and career paths." HTI+ certified technicians have demonstrated mastery of best practices equivalent to six months on-the-job experience in home integration by passing two comprehensive exams. The certification exams cover designing, implementing, and maintaining home networks, which can include everything from computers to televisions, audio systems, security systems, lighting systems, telecommunications, and heating, ventilating, and air conditioning. "The inclusion of D&H Distributing on the HTI+ advisory committee and providing exam vouchers to dealers is an important step forward for the home integration industry," said Gene Salois, Vice President of Certification, CompTIA. "This further increases dealer and consumer awareness of the need for trained and certified technicians. Professionalism through training and certification is vitally important to the success of a new industry such as this one. Professionalism grows acceptance, confidence, and ultimately greater demand." D&H Distributing joins the following organizations on the HTI+ advisory committee: Best Buy, Bradford Learning, Cisco Systems, Cisco Learning Institute, CompUSA, Continental Automated Building Association, Fluke Networks, Gateway Computer, Graymark International, Heathkit Educational Systems, HomeDirector, Honeywell International, Internet Home Alliance, Marcraft International, Microsoft, Panasonic, Sears Roebuck & Co., and Whirlpool Corporation.

7. Audible and Micro Center, a part of the Micro Electronics family of companies, announced a co-marketing relationship in which Micro Center will sell AudibleListener audiobook membership plans in conjunction with the Apple(R) iPod(R) portable digital audio player. Audible is the leading provider of digitally delivered spoken word audio. Micro Center will promote Audible's flat-rate membership plan, AudibleListener, to its 3 million customers with the compatible devices carried by the Retailer. At the start of this promotional campaign, users who sign up for 12 months of AudibleListener at Micro Center retail stores and through catalog purchases will receive a $100 discount on an Apple iPod. PremiumListener consists of any two audiobooks from Audible.com's collection of 6,000 titles for $19.95 per month. "By bundling Audible's service with compatible devices, we can deepen the relationship we have with our customers by enriching the ownership experience," said Kevin Jones, Vice President - Merchandising, Micro Center. "Consumers are looking for electronics that have both cutting-edge technology and practical, real-world applications, so we think the combination of Audible's audio service and rebates on the rich selection of Micro Center's already low-priced devices will be an exciting offer for our customers." "This agreement with the creative Retailers at Micro Center builds upon the success we are seeing in acceptance of the Audible service when bundled with MP3 players and PDAs in a retail shopping environment," said Matthew Fine, Senior Vice President, Enterprise Development, Audible, Inc. "I am confident that Audible will be regarded as a great value by Micro Center's customers as they look to get the most out of their iPod devices."

8. Tweeter Home Entertainment is pleased to announce the following additions to its executive team effective April 5, 2004. Judy Quye joins Tweeter as Senior Vice President of Retail Operations. Quye brings with her over 22 years of retail experience from senior level positions she has held at GAP, Gateway and Office Depot. Quye spent her first fifteen years in retail with various Target owned brands. Mark Richardson joins Tweeter as Senior Vice President of Marketing/Chief Brand Officer. Most recently, Richardson was the Brand Officer for a division of Allied Domecq QSR. Prior to this position, Richardson held Executive Vice President positions at Hill, Holiday, Connors and Cosmopolous; Houston Effler and Partners and was a Managing Partner at Ingalls, Quinn and Johnson. "Our existing senior staff and dedicated management team continues to be one of the mainstays of our success. However, as we close in on the $1 Billion revenue mark we realize that we need to add more diverse experience to our team," stated Jeffrey Stone, President and CEO of Tweeter Home Entertainment Group. "Judy has a tremendous background leading retail store operations both in commission and non-commission environments, including experience with store merchandising, visual display, and real estate acquisition, construction and portfolio management," Stone commented. "Mark brings a wealth of branding knowledge and experiences as well as strong retail insights to the table. As Tweeter evolves to compete in the convergent future, our branding will be critical for success." Stone concluded, "Not only are Judy and Mark incredibly qualified from a skill set perspective, but they are also a great fit for us from a personality and leadership standpoint. We believe that they will be an excellent complement to the existing team." Tweeter's fiscal 2003 revenues were $787 million. Tweeter has been named a "Consumer Electronics Retailer of the Year" by Audio-Video International every year since 1979 and was named one of the "100 Fastest Growing Companies" by Fortune in 2002. Tweeter Home Entertainment Group, Inc. now operates 174 stores under the Tweeter, HiFi Buys, Sound Advice, Bang & Olufsen, Electronic Interiors, Showcase Home Entertainment and Hillcrest High Fidelity names in the New England, Texas, Southern California, Mid-Atlantic, Chicago, Southeast, Florida and Phoenix markets. The company employs more than 3,600 associates.

9. Digital River announced that it signed an agreement with Vigilant Privacy Corporation, a world leader in easy-to-use, standards-based, file encryption security software. Based on the agreement, Digital River is providing Vigilant Privacy with a multi-channel e-commerce solution to support the online marketing and sales of its sophisticated privacy software. The recently launched initiative includes a branded online store built and managed by Digital River and located at http://www.vigilantprivacy.com/. The initiative also provides access to Digital River's online sales network, which is comprised of hundreds of online Retailers, content sites and portals. "We have used the e-commerce and e-marketing expertise that we have developed over the past ten years to help thousands of software publishers build lucrative online businesses," said Dave Alampi, Digital River's Vice President of Marketing. "Our e-marketing services continue to offer a compelling reason for companies to outsource their e-commerce operations to us. When used in combination and fully integrated in our online sales network, these services offer a powerful way to expand market awareness and open new revenue

10. CircuitCity.com will take to the airways this summer with a new national TV advertising campaign. Details of the campaign are still being finalized, but the Retailer is spending several million dollars developing the ads, which are slated to run on national cable channels such as ESPN and other. "This will be a very prominent campaign," says Fiona Dias, Circuit City Senior Vice President and President of Circuit City Direct, the Retailer's direct marketing arm. "There are a lot of dynamic things happening with us and the new TV ads will help get the word out." The campaign is being designed by Foote, Cone & Belding, a Chicago advertising agency.




Retail Digest

MAGIX announced at CeBIT that MAGIX Music is on CD & DVD, the innovative new software that easily creates music DVDs for Surround Sound Home Theater and Media Centers. MAGIX Music on CD & DVD makes long-playing personalized music DVDs that can play hours of music on a home DVD player. Consumers can play DVDs with high-quality Surround Sound systems while simultaneously viewing custom visuals on a TV for the complete multimedia experience. The market for DVDs has grown at an explosive rate. With Music on CD & DVD, consumers can take advantage of this technology and create their own private collections of lifelong memories on DVD. The software brings together entire collections of music, videos and photos from CDs, LPs, Internet radio, digital cable music channels, TV shows and voice recordings and combines them with albums of photos and videos to create themed or "Best of" DVDs for hours of enjoyment -- all with a remote control from the comfort of their sofa. There's no need to constantly switch CDs, hire an expensive DJ, or listen to commercial-filled radio stations at parties and family get-togethers. MAGIX Music on CD & DVD lets the user enjoy continuous playbacks of favorite music without the hassle.

At CeBIT, AMD said it plans to send computer enthusiasts on another thrilling, high-performance ride with the introduction of its Athlon 64 FX-53 processor. Specifically designed for gamers and PC enthusiasts, the AMD Athlon 64 FX processor enables a "cinematic computing" experience that is immersive, interactive and provides a new level of realism. "With the AMD Athlon 64 FX-53 processor in your PC, you're in for the ride of your life," said Marty Seyer, Vice President and General Manager of AMD's Microprocessor Business Unit. "AMD understands that extreme PC users crave performance; they demand graphic images that are nearly indistinguishable from reality. AMD continues to push the bounds of cinematic computing to satisfy those cravings. We know they will enjoy the AMD Athlon 64 FX-53 processor." The launch of the AMD Athlon 64 FX-53 processor comes just in advance of the much-hyped release of the game "Far Cry ." Leading video game publisher Ubisoft will release a 32-bit version of the much-anticipated 3D "Far Cry" action game later this month, and plans to introduce a 64-bit beta version shortly thereafter. "Far Cry" has been optimized to take advantage of AMD64 technology. "AMD64 technology will enable gamers to move to the power and excitement of 64-bit games, without sacrificing performance or their investment in 32-bit software," said Cevat Yerli, CEO and President of Crytek, the "Far Cry" game developer. "CryEngine, the 'nervous system' of our games, was designed to take full advantage of the AMD64 architecture. AMD64 technology not only provides unbelievable 32-bit performance, but will also provide a true next-generation gaming experience when running the upcoming 64-bit version of our game." Dennis "Thresh" Fong, world champion of "Doom," "Quake," and "Quake 2," recently put an AMD Athlon 64 FX-53 processor-based system through its paces. "I was blown away by the AMD Athlon 64 FX-53 processor," said Fong. "I have never played on a system that performed as well as this one. It has taken my gaming to a whole new level." Like all AMD64 processors, the AMD Athlon 64 FX-53 processor has the added security benefit of enhanced virus protection technology. This, in combination with Microsoft's Data Execution Prevention in the upcoming Windows XP Service Pack 2, will prevent certain types of viruses from replicating and spreading to other systems, providing a more secure computing environment. "Securing computers is of paramount concern to PC users. Buffer overflow and similar techniques have been commonly exploited by malicious programmers to compromise computer security. Any mechanism to mitigate the vulnerability of computers to such techniques is a valuable feature," said semiconductor analyst Joseph Byrne of Gartner, Inc. Because the AMD Athlon 64 FX-53 processor uses the same socket-940 infrastructure as the AMD Athlon 64 FX-51 processor, it provides an easy upgrade path for owners of AMD Athlon 64 FX-51 processor-based systems who want to stay at the apex of performance.

SanDisk has expanded the availability of its miniSD flash memory cards by offering them through its retail channels worldwide. SanDisk offers the industry's broadest range of capacities for miniSD cards with capacities that range from 64 megabytes (MB) to 256MB. MiniSD cards are used to store digital images, video, MP3 files and other data in multimedia mobile phones. Originally offered for sale to OEM customers and through retail markets in Japan only, miniSD cards are now sold to consumers worldwide. Each miniSD card includes an adapter that converts the miniSD card into the SD card form factor so it can be used with the growing number of SD compatible devices in the market. Nelson Chan, Senior Vice President and General Manager of SanDisk's retail business unit, said, "The number of mobile phones with miniSD slots is growing rapidly since removable storage is a key advantage with mobile phones that feature digital cameras, MP3 players, games and more. Consumers who use miniSD-based mobile phones and wish to have additional storage will now be able to purchase SanDisk miniSD cards from their favorite retail outlets worldwide." SanDisk miniSD cards will be available starting in 64, 128 and 256MB capacities with suggested retail prices that range from $44.99 to $94.99. In Japan only, a 32MB miniSD card will also be available at retail.

Former Microsoft technology executives Herb Marselas and Chas Boyd announced the formation of Emogence, LLC, an independently funded computer and video game development studio. The company is currently developing a first-person action role playing game called Grafan, which is slated to debut on the PC in 2004. The Emogence management team represents more than 40 years of advanced technology and game development experience. Herb Marselas, the company's Co-founder and Chief Executive Officer, most recently held various programming and technology positions with Microsoft. He served as a development lead with the Direct3D graphics group and, prior to that, worked with two Microsoft-acquired game studios, Ensemble Studios and Bungie Studios. In those posts, he created the 3D engine for the Age of Mythology and worked on Halo 2. Before that, Marselas was with Intel's Platform Architecture Lab where he was responsible for improving the state of game 3D graphics usage and performance on the Intel/Windows desktop. In this capacity, he worked alongside dozens of developers including Activision, Microsoft and Electronic Arts, to architect and improve graphics performance on many blockbuster games. Marselas began his game development career in the mid-1990s with Microprose/Spectrum Holobyte as one of the first 3D hardware developers. Earlier in his career, Marselas held a variety of technology posts with private industry corporations developing large-scale custom business applications. "We are extremely excited about starting a new company and having the opportunity to execute on a dream that Chas and I both share to create a game that delivers great gameplay and graphically surpasses any interactive entertainment experience to date," said Herb Marselas. "We've built a groundbreaking engine that generates environments on-the-fly and showcases high resolution texturing coupled with advanced techniques including Pixel Shader 3.0 rendering and high dynamic range lighting that we believe will raise the industry bar, particularly within the action role playing game genre." Chas Boyd, Co-founder and the Chief Architect, brings extensive graphics engineering and architecture experience to Emogence.





Q&A

with RCS Executive Ahron Schachter

Q. RCS is in a rebuilding process but give us an update on how things are going?

A. It's easy to build on an existing foundation / infrastructure / loyal customer base. My job is "laying the floors" atop of what exists - I'm enjoying "laying those bricks."


Q. What is the primary focus for RCS going forward in terms of its store, corporate sales, and web site?

A. All of the above, as mentioned, we have been around - We have a loyal customer base. I'm a firm believer of "squeezing the Charmin." My primary - immediate goal - is to make us the elite retail sales experience in New York City.


Q. You are doing something unique?

A. My CEO (Charles Tebele) has a concept - retail has to be exciting - create an environment that the customer wants to experience on an on-going basis. Make that customer want to browse in your store to "feel", "see" and experience the hottest in Hi-Tech - this doesn't exist- we will make it a reality.


Q. So you are confident that things are going to continue to grow from your sturdy foundation?

A. I have been around for the past 20 years. I live and breathe retail. I've worked for the best (J&R and DataVision), and with the best. Now, I'm applying all that to RCS. We will have the best sales associates that the city has to offer, the best technical staff, and of course the best showcase of technology.



Sponsored By




Q&A
with Collette Bunton, Logitech Vice President, Regional Sales and Marketing, Americas

1. Logitech is on quite a nice roll. What is driving your current success?

In spite of several years of overall industry "slump," Logitech has indeed continued to grow. In fact, we surpassed the billion-dollar mark in revenue for our Fiscal Year 2003 (April '02-March '03) - and shipped our 500 millionth mouse. Our success has been driven by two key factors: continuing expansion of our product portfolio and continuing growth in multiple channels. Whereas our initial strength lay in the OEM channel (and today, we remain the world's largest manufacturer of mice, thanks to our OEM business), we have grown our retail business to the point where it surpassed OEM in revenue. We have also realized new opportunities in additional channels, including mass, online, system builders, and value-added Resellers.

With regard to our product portfolio, today we produce a variety of devices that we call "personal interface products," i.e., devices that connect people to the world of digital information - mice and trackballs, keyboards, webcams, gaming controllers, multimedia speakers, digital pens, and most recently, mobile phone headsets. We are the market leader in cordless peripherals, webcams, PC speakers, and several gaming controller categories, and we continue to grow in all areas.

As for channels, we see tremendous potential in both mass and system builders. Today, there is an increasing demand for solutions, and our products are well positioned to complete these solutions. In fact, we look to the mass and business channels as our most promising areas for significant growth in the American Region.

2. What are the hottest products at retail?
I would say the hottest areas of growth in retail have been with speakers and webcams. This is because the way we use our PCs has changed and grown. We've been using computers for years as productivity tools and to play games. But today, people are also using their PCs as a primary platform for personal multimedia - for photos, for video and for music. The result is increased consumer demand for speakers and webcams. I think a lot of our success has been due to anticipating - and in some cases driving - this fundamental shift in usage. Over the past few years, we've not only promoted products that take advantage of new applications and environments (such as multimedia and visual communication on the Internet); we've also worked to increase awareness of these new trends that in turn drive sales of the products. In other words, our marketing approach has been twofold.

3. Give us a picture of what you are doing with your channel - what are you doing to drive sales? Any new programs, promotions of note?
The key to any channel program is service and customization. We're actively working to expand the level of service for all of our partners with tools like PartnerWeb -- our 24-hour, 7-day-a-week online resource, where our customers can find the latest information and tools they need. This year, we've also expanded what we call the "Business Solutions" portion of the Logitech website, where anyone can see how Logitech understands the needs of the business market. And of course, it's important to provide ongoing product diversity - more multi-pack products, more special SKUs designed specifically to give our customers the best value and the offering that best meets their needs.

4. What do we have to look forward to later this year???

You'll see that we'll continue to expand upon our tailored offerings, in order to give our channel partners what they need to sell more solutions. In general, Logitech will continue to help drive the spread and acceptance of the Bluetooth wireless standard, following on the heels of last fall's introduction of three Logitech products that included a Bluetooth hub for the desktop PC, as well as our Logitech Mobile Bluetooth Headset.

We're beginning to see system builders moving into the living room with media PC offerings, and wanting the peripherals to match. Given that, we're expecting further momentum for our award-winning Logitech diNovo Media Desktop, with its attractive, flat design. We also believe that our multimedia speakers will do well, in light of the increased emphasis on the media PC and digital downloads.

As I noted earlier, we look forward to some big developments in video this year. We're starting to see the quality of voice over the Internet improving as different solutions continue to emerge. And combined with video, we expect some pretty compelling video conferencing-like solutions to emerge both for consumers and for business.

Finally, we believe the digital writing market is maturing quickly. With our Logitech io Digital Pen, we're partnering with a number of industry-specific VARs to provide compelling solutions. In particular, we see tremendous potential in CRM, healthcare, and legal applications.





Looking Ahead: Bringing the Retail World Together in San Diego

By Pete Prentice
Event Director
Gartner Vision Events

RetailVision Spring 2004 is right around the corner. With two of the boardroom categories completely sold out and the other three following close behind, it promises to be a spectacular Event.

Plans for the RetailVision Fall 2004 Event are already well under way with some major program launches! This fall in San Diego, we will introduce two new "RetailVision Events" which will be co-located with RetailVision Fall 2004: RetailVision Asia/PAC RIM and RetailVision Latin America.

RetailVision Asia/PAC RIM will bring together the premier retail organizations from each of the primary markets in Asia and the Pacific Rim. The program will host 3 groups of retail executives with 8-10 Retailers in each group.

RetailVision Latin America will gather the premier retail organizations from each of the primary markets in Latin America. There will be 3 boardroom groups, each with 8-10 retail executives.

While the Events will be co-located with the North American RetailVision Event, there will be intimate and Event specific social functions and activities including retail store tours on the last day of the Event. Manufacturers will have the option to participate in One, Two or even all Three programs based on their strategic goals.

For manufacturers who are currently doing business in these regions, it offers an unparalleled opportunity for their executive teams to meet with key international retail partners without the cost or time involved in a "world tour". For those who are just entering the region(s) or even considering entrance, it is a cost effective and very efficient opportunity to open doors, evaluate opportunities and build new relationships.

When we launched RetailVision Europe as a co-located Event with RetailVision North America, manufacturers who were just then entering the European Market raved about their success. By bringing the European Retailers to the USA, it gave them a unique and very powerful opportunity to show potential European prospects the power of their brand firsthand through store tours.

This Fall, we're giving Vendors a similar way to create business opportunities in Latin America and Asia and the Pacific Rim. From the manufacturer perspective, it's one trip which delivers three key world markets, 200+ leading North American Retailers, and 60+ key International Retailers!

For more information, visit www.retailvision.com.




RESEARCH

The State of SPAM
By Ashley Domis
Displays Industry Analyst
ARS Research



Despite the rising problem of spam and the increasing presence of e-mail filters at corporations, JupiterResearch, a division of Jupitermedia Corp., announced Wednesday that spending on e-mail marketing in the U.S. will continue apace, rising from $2.1 billion in 2003 to $6.1 billion in 2008. The report finds three critical factors driving the market: the cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam. The report found that customer retention e-mail campaigns accounted for the greatest share of non-spam e-mail marketing spending. Spending on retention is driven by the dramatic cost effectiveness of e-mail as compared with postal direct mail. Acquisition e-mail marketing in the U.S. is also recovering and will climb steadily from $720 million in 2003 to $1.8 billion in 2008, Jupiter said.






Top-Selling Software
Week of February 29 – March 6, 2004
All Categories
1 TurboTax 2003 Deluxe Intuit $40
2 TurboTax 2003 Multi State 45 Intuit $30
3 Norton Antivirus 2004 Symantec $44
4 Taxcut 2003 Deluxe Block Financial $23
5 TurboTax 2003 Intuit $20
6 Taxcut 2003 State Block Financial $23
7 TurboTax 2003 CA State Intuit $29
8 Norton Internet Security 2004 Symantec $65
9 MS Windows XP Home Ed Upgr Microsoft $96
10 MS Office 2003 Student/Teacher Ed Microsoft $146
 
Games
1 Call Of Duty Activision $45
2 The Sims Deluxe Electronic Arts $18
3 Rise Of Nations Microsoft $28
4 MS Age Of Mythology Microsoft $34
5 MS Zoo Tycoon: Complete Collection Microsoft $28
6 The Sims: Makin' Magic Expansion Pack Electronic Arts $30
7 Hoyle Casino 2004 Vivendi Universal $23
8 Delta Force Black Hawk Down: Team Sabre Expansion Pack NovaLogic $17
9 MS Flight Simulator 2004: Century Of Flight Microsoft $51
10 Neverwinter Nights: Hordes Of The Underdark Expansion Pack Atari $22
 
Business
1 MS Office 2003 Student/Teacher Ed Microsoft $136
2 QuickBooks 2004 Pro Intuit $278
3 QuickBooks 2004 Intuit $199
4 MS Office XP Student & Teacher Ed Acad Microsoft $136
5 Norton AntiSpam 2004 Symantec $39
6 Pop-up Stopper Companion 3.0 Panicware $30
7 MS Office 2003 Pro Upgr Microsoft $292
8 MS Office 2003 Microsoft $391
9 MS Office 2003 Pro Microsoft $479
10 McAfee SpamKiller 5.0 Network Associates $40
 
Home Education
1 Mavis Beacon Teaches Typing 15.0 Riverdeep Interactive $20
2 Adventure Workshop 1st-3rd Grade Riverdeep Interactive $19
3 Adventure Workshop 4th-6th Grade Riverdeep Interactive $19
4 Dora The Explorer Animal Adventures Atari $20
5 National Geographic Complete Maps Topics Entertainment $21
6 Jumpstart Advanced Preschool 2003 Vivendi Universal Publishing $29
7 Jumpstart Advanced Kindergarten 2003 Vivendi Universal Publishing $28
8 Math Advantage 2004 Encore $33
9 Jumpstart Advanced First Grade 2003 Vivendi Universal $29
10 Instant Immersion Spanish Topics Entertainment $20
 
List is based on units sold by twenty-three channel partners. For more information, please contact The NPD Group at (703) 376-6226.



COMMUNITY


Insights from South of the Border
By Access International

Those are exciting times in Latin America. A time that hardware manufacturers and software Vendors cannot afford to ignore. As a matter of fact, ignoring the International marketplace can come at a high price: losing market share, losing additional revenue potential, etc. Consumers in market places such as Brazil, Mexico, Argentina, Chile, etc. are eager to find new technologies and American manufacturers and publishers can reap great rewards if they pay attention to those markets. Per the ECLAC , the economy of Latin America and the Caribbean grew 1.5% in 2003 and for 2004 is forecast to grow 3.5%, the Economic Commission for Latin America and the Caribbean (ECLAC) stated today.

For the first time since 1997, there are no projections of negative growth for any Latin American economy next year. Of course, you can't necessarily do it alone and you just need a little bit of help and expertise to make sure your plans to expand are done efficiently. That's where rep firms, such as Access International, can be helpful. The right partner can help Vendors bridge cultural and language gaps but also help them get directly in contact with the right Decision-Makers in the local market place. After all, you wouldn't expect CompUSA to call you - You have to call them, present the product line and explain why your product should be on the shelves. It is the same process with Fnac Brazil or Computabo Mexico, which are some of the major retail chains south of the border. If you can rely on your own team based in those various markets, you are already closer to getting your product on the shelves.

Ultimately Latin America can represent 10% of your U.S. revenue and it's growing. You can't afford to ignore it.

Access International is a consulting firm assisting Software and Hardware companies gain rapid presence in foreign markets. Some of our clients and references include: Targus, Linksys, LaCie, Pacific Digital, Wacom, IBM, Tripplite, Punch Software, Ebook Systems, element5, etc. For any additional information or to organize a meeting at RetailVision, please contact Kristen Romanelli at (310) 258 9480 or Kristen.romanelli@access-int.com.




Changing Channels

By Steve Cross

Apple vs. Gateway Stores: Which One Works?

Contrast Gateway and Apple; two chains established by their parent organizations, both computer manufacturers. One chain works and the other doesn't. Why is that?

Let's look at Gateway first. BTW, that's the one that doesn't work. Established as a back up to their on-line, catalog, and telephone sales process, the "Gateway Country Stores" (later just Gateway) really never caught on with the public. The cute stuff about the cows and all that just isn't enough to persuade most folks to shop for their computer in a shop that only handles the company's own brand.

Let's look at why not. Notice the proliferation nationally of "auto malls", where entire families of auto companies and their competitors are co-located in close proximity. It seems to telegraph the suggestion that people will shop in a uni-branded store, but really want to compare other brands.

In today's retail environment, every other computer buying experience is the opposite of Gateway's (save one; Apple…to be discussed below). A commodity product like a Windows computer just isn't appropriate to a uni-brand store. Remember the old Saturday Night Live skit (this one goes way back to Ackroyd and Belushi) about the "Scotch Tape Store", where all they stocked and sold was Scotch Tape? It was funny stuff, about living your dream, building a store, etc. Handled fairly ironically by excellent writers and performers. The Gateway stores remind me of that skit.

My problem with Gateway stores is that the buyer wants to compare other Windows PC products for price and features, so mostly likes going to a store where many brands are side-by-side (Like Best Buy, CompUSA, or Circuit City). The ubiquity of the Windows operating system and the consolidation of manufacturers practically guarantee the shopper an opportunity to see most (if not all) the major brands with one visit. Why go to Gateway? Sure their stuff is great. So is H-P (Q). Doesn't matter to the customer.

Well then, why are Apple stores a runaway success? Allow me to say just one thing here; proprietary operating system. The same operating system that virtually insures Apple a minority stake in the industry is the differentiator that allows them to operate their own stores. Their "cachet" if you will, is driven by the limited availability of their products in retail. That is the justification for customers using Apple stores as destination stores.

(This is probably not the right article for a discussion of how Apple killed their own channel, but it's sort of funny that this same limited channel availability is now their strength.)

Apple stores are destinations because of a limited brand, limited retail availability, great current appeal driven by fabulous technology….iPods, great laptops, etc. Completely the opposite of Gateway's me-too offering. That's why Apple stores work and Gateway stores don't.

Editor's Note: Steve Cross is a sales and marketing consultant. Contact Steve Cross at steve@crosschannel.com, 702-492-7472.




Changing Channels

By Steve Cross

What to do, What to do???

Now what do you do?

Well, friends, the US District Court just handed down its ruling on the DVD X-Copy program from 321 Studios, of Chesterfield, MO, a privately held software company. Here's what the judge had to say on Friday, February 20, 2004. "This court enjoins 321, as of seven days from the issuance of this order, from manufacturing, distributing, or otherwise trafficking in any type of DVD circumvention software". (A disclaimer…I did some consulting for 321 Studios for a few weeks in 2002, and it did not end well.)

For many of you in the channel, here's where the really interesting part starts. Even though 321 Studios is appealing the decision, are you now selling an illegal piece of software? Up until now, as the courts delayed their ruling for almost 17 months, you were absolutely in the clear, selling a legal piece of software. Now do you need to be concerned about this issue?

By the way; do you work for a public company, and how does your board, your stakeholders, your investors feel about selling an illegal product, if indeed it is illegal? You better figure out an answer to that one, and doggone fast. You really don't want to be subpoenaed by the Motion Picture industry.

This all reminds me of the "SoftRam controversy". Many of you remember the exemplary RAM Doubler software from Connectix, my employer in the 90's. To refresh your memories; shortly after Connectix shipped the Windows version of the popular MAC utility, a Southern California company released a "competing" product called SoftRam. The National Software Testing Laboratories found SoftRam to be fraudulent, and published a white paper on the fraud. After a lengthy period, the press picked up the story, and eventually it was removed from the shelves, not without killing the Connectix product and a product from another company (Quarterdeck, I think), and poisoning the category in the minds of the consumers.

However, while the news was publicly available to the channel (we made sure of that!); most Retailers left it on the shelf. That saddened me, as truthfully, I lost respect for a number of people in retail during that time. Some were proactive, like old pal Bruce Koenigsberg, who was at Zones at the time. He was vocal about the channel's responsibility to the consumer. Will someone take a similar stand on DVD X-Copy? It should be interesting to observe.

Editor's Note: Steve Cross is a sales and marketing consultant. Contact Steve Cross at steve@crosschannel.com, 702-492-7472


 

 

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