NEWS
Retail
Top 10
1.
Gateway acquires eMachines The big news of
the month in RetailLand had to do with Gateway buying eMachines
for 50 million shares of stock and $30 million in cash. The
combination will create a strong number three-player in the
U.S. PC market and the eighth largest PC company in the world
with: revenue of $4.5 billion.- an estimated 7% of the U.S.
PC market; more than 25% of the U.S. retail PC market. How
will their momentum be changed by the merger is hard to say.
Last year eMachines recorded $1.1 billion in revenue, an increase
of more than 40% over the prior year. Will that allow Gateway
to return to profitability? Gateway expects to return to sustained
profitability for 2005. Ted Waitt, Gateway's founder, will
relinquish the role of CEO but remain Chairman of the Board
and former Best Buy and Good Guys executive, Wayne Inouye,
eMachines' Chief Executive Officer. And, according to the
terms of the agreement, eMachines' management team is committed
to an equity-based, long-term relationship with Gateway,focused
on the company's future success. The company plans to sell
Gateway-branded consumer and business desktop and notebook
PCs as well as servers and storage products for the professional
market through Gateway's existing direct channels. Gateway
will sell eMachines' award-winning desktops and notebooks
under the eMachines brand only through third-party retail
channels in the U.S. and abroad. Gateway's Professional division
will benefit from eMachines' improved operating model to be
able to extend its product lines into the value-based PC category
for its business, government and education customers. In addition,
the company plans to leverage eMachines' long-standing retail
relationships and low cost distribution model to expand distribution
of Gateway-branded CE products to the traditional retail channel
both in the U.S. and abroad. Gateway is currently the number-one
seller of plasma TVs in the U.S.( and in the past year has
introduced a broad line of CE products, including award-winning
digital cameras, a full line of plasma and LCD TVs, DVD players
and recorders, MP3 players and home theater systems.
"eMachines has created an operating structure, growth
trajectory and reputation among customers that is a model
for the future," said Waitt. "They're bringing to
Gateway a strong brand that has grown dramatically in value
over the past two years relative to its retail competitors
and one of the most capable management teams in the PC world.”Inouye
added: "This new relationship makes perfect sense for
us as we continue growing our business and our customer base
in the U.S. and abroad. Gateway is one of the most respected
brands in the market and Ted Waitt is a visionary who is once
again leading the market with innovation that others are scrambling
to follow. Gateway has the capital, the scale, the product
line and the management expertise to help us dramatically
increase our own growth, and all of us at eMachines are excited
to be part of the Gateway team." 2.
ARS Analysis: The key to eMachines’
profitability lies in a tightly run operations model; the
company’s sales, general and administrative cost (SG&A)
is amongst the lowest in the industry, a model for which
Inouye can largely be credited. ARS believes one of the
major reasons Gateway is acquiring eMachines is to leverage
the success Inouye has seen and lower SG&A expenses
with a goal of becoming profitable in 2005. This fact alone
suggests that a major focus of the integration of the two
companies will be to significantly reduce the operational
costs at Gateway soon after the merger is approved to create
a leaner, more dynamic operations structure. Last week,
Gateway announced intent to acquire eMachines, Inc. for
$235 million, making it the third-largest computer company
in the U.S. The planned acquisition was announced at a media
conference exactly one day after Gateway posted an eleventh
straight quarterly loss. Unlike its purchaser, eMachines
has been profitable for nine consecutive quarters, due to
a dramatic turnaround under Wayne Inouye, CEO of eMachines.
Moving forward, the companies will focus on scale and rapid
consumer electronics growth, which Ted Waitt, CEO of Gateway,
indicated was likely to come primarily through digital television
and digital camera products. In doing so, the companies
must leverage eMachines’ domestic and global distribution,
established retail relationships, low-cost structures and
savings through best practices.
Channel Analysis Beyond eMachines’
enviable low-cost structure; the company has a lot more
to offer than Gateway in terms of “retail reach.”
eMachines has well-established alliances with some of retail’s
heaviest hitters such as Best Buy, Circuit City and Wal-Mart
– to name just a few. For a brand integrator like
Gateway, these alliances could form a perfect pathway for
its newly established and growing line of consumer electronics
(CE) products. If Gateway is successful in penetrating retail
in this manner, even rival Dell’s CE group would be
envious of the advantageous position. Gateway may eventually
consider closing its costly 190 Gateway Stores. ARS joins
most analysts in the believed inevitability of some store
closures in the near future. Ultimately, it is Gateway that
stands to benefit the most from this deal. There are many
complexities in a merger like this one, but eMachines’
low-cost survival strategies, profitability, retail reach
and recent international success in Europe and Asia all
hold promise if Gateway can implement effectively. PC
Industry Analysis In terms of Gateway’s PC
business, the company does not intend to offer Gateway-branded
computers through mainstream retail. Instead, Gateway will
continue to sell its own computers –including server
and storage products- through direct channels and/or through
Gateway Stores. On the contrary, all eMachines-branded products
will continue to be sold through the retail channel exclusively.
Noteworthy is the recently improved position of eMachines’
desktop PC offering. Following a failure to boost overall
average selling price (ASP) and sell high-end desktops over
two years ago, eMachines made several inroads in the improvement
in the overall quality of its product, placement, service
and brand mindshare. To that end, eMachines has just recently
been able to post significant gains in the low-end, sub-$500
PC market as well as several PCs selling successfully within
the ‘sweet spot’ range between $600 and $800.
Beyond offering a much more competitively-priced product
line than Gateway, eMachines is responsible for delivering
some of its own “disruptive” pricing in offering
the first rewritable DVD drive clad machine for under $800.
More recently, eMachines posted a first-to-market win for
its AMD 64-bit Athlon 64-based computer selling for $1,299.
But in the notebook space, eMachines is still considered
a new player. Gateway, which offers a diversified lineup
of entry-level, mid-range, and high-end systems, has seen
success in this market. To continue its push, eMachines
must look to leverage Gateway’s experience and presence
in the notebook space into its own product strategy and
roadmap. eMachines’ desktop PC momentum has been so
solid that if it wasn’t for it’s naïveté
in the notebook market and the absence of servers, storage
and commercial PC penetration in general, ARS could see
Gateway turning the entire PC business over to eMachines.
In fact, Gateway’s notebook experience and small business
PC following are the two foremost advantages it has to offer
eMachines as a company. Who Stands to Win? Ultimately, it
is Gateway that stands to benefit the most from this deal.
There are many complexities in a merger like this one, but
eMachines’ low-cost survival strategies, profitability,
retail reach and recent international success in Europe
and Asia all hold promise if Gateway can implement effectively.
--- ARS and Channel Analysis By: Jennifer Gerlach, Toni
Duboise, Sam Bhavnani (ARS Research)
3. According to the latest findings of the NRF Executive
Opinion Survey, retail executives
are anxiously looking to the new year with a renewed sense
of optimism and hope. The Retail Sector Performance
Index (RSPI) reached a new record in January with
a reading of 65.0%t, more than double the same period a
year ago, and 9.4 percentage points above December's reading.
(The RSPI measures retail executives' evaluations of monthly
sales, customer traffic, the average transaction per customer,
employment, inventories and a six-month-ahead sales outlook
expectation. The RSPI is based on a scale of 0% - 100% with
50% equaling normal.) The January Current Demand Index (average
of sales and traffic) posted its strongest reading since
the survey began with a reading of 68.1%, well above the
25.5% for the same period a year ago, and 10.8 percentage
points above the previous month's reading. The 75.0% sales
index was incredibly strong in January, showing that Retailers
have done a great job of clearing excess winter inventory
while continuing to collect on gift cards that were purchased
during the holiday season. The sales index for January was
roughly three times stronger year-over-year, and 15.6 percentage
points higher than December 2003. Customer traffic also
remained strong in January (58.3%), 2.0 percentage points
above the previous month. Retailers are continuing to show
a great deal of confidence that the current sales environment
will continue. The January Demand Outlook Index (a six-month
outlook for sales) stood at 75.0%, a solid increase from
last month's reading of 62.5% and the strongest since the
survey began in September 2002.
4. More Data: Preliminary results show
a 5.8% jump in January sales over last year, according to
the International Council of Shopping Centers' index. Discounters
led the way, but there were robust results from department
stores, apparel and specialty Retailers as well. "Finally,
we have a picture that's good across the board," said
ICSC's economist Michael Niemira. January's results were
the best since September's 5.9% gain. In a shift from blaming
the weather to embracing it, most Retailers noted that the
burst of bitter cold - even record-breaking -- temperatures
and snow in many parts of the country helped sales. But
clearly, analysts said, the usually slow January sales picked
up as consumers redeemed holiday gift cards. And it helped
too that Retailers were tight on inventory compared to other
post-holiday months when they've feverishly slashed prices
to rock-bottom levels to clear shelves and racks for spring
gear. "January continues to gain as a percentage of
total annual sales, and this January shows some of the best
numbers we've seen yet," said Bernard Sands analyst
Richard Hastings. "January is no longer the throw-away,
markdown, clear-'em-out month that it was a generation ago."
Wal-Mart set the tone early by reporting a surprising 5.7%t
jump in sales at stores open longer than a year - a key
industry benchmark known as comparable-store sales. The
company has consistently kept its January forecast in the
3% to 5% range. Analysts reporting to Thomson First Call
on
average expected Wal-Mart's sales to rise 4.1%."Sales
continued to build as we moved through the month,"
the company said. "Cold weather positively impacted
our apparel business." Sales at the namesake stores
climbed 5.3%t. Sam's Club produced a 7.9% gain. In fact,
it was the wholesale club segment that did best, clocking
a 10.7% jump. Costco blew by estimates with same-store sales
higher by 13% rather than the 8.6% at First Call, thanks
partly to the strikes at grocery stores in Southern California.
The entire state accounts for about one-third of Costco's
total sales. BJ's Wholesale pulled in such strong sales
that it raised fourth-quarter profit projections. Including
a 1%lift from gasoline sales, same-store sales jumped 8.8%
- notably higher than the 5.2%t expectation at First Call.
BJ's ascribed much of the fourth-week boost to the Super
Bowl, noting that both teams were in BJ's market. On the
apparel and specialty-retail front, sales of heavy sweaters,
coats and winter-weather accessories drove sales. By far
the most stunning results came out of the long-beleaguered
department-store group, which delivered a 4.8% gain compared
to last year's drop of 1%. What's more, it was the best
showing since April 1998, with much of attributed to giftcards.
5. Office Depot reported fourth-quarter
net earnings of $45.8 million, or 15 cents a share, down
from 21 cents a share in the year-earlier period. Total
sales rose 14%t to $3.3 billion, matching analyst forecasts,
while global same-store sales fell 2%. Worldwide web sales
for Delray Beach, FL-based Office Depot, Inc. reached $2.6
billion for the year just ended, the company reported today,
up 25% from the prior year. Total company sales grew 9%
to $12.4 billion. Web sales accounted for 21% of all sales
vs. 18.3% in the prior year. Comparable store sales were
down 2%. In the fourth quarter, web-based sales were up
31% to $726.4 million while total sales grew 14% to $3.3
billion. Q4 web sales were 22% of all sales. Comparable
store sales were down 2% in Q4. Office Depot reports that
its 22 North American delivery centers experienced higher
productivity and declining costs while delivering high metrics
on customer service quality. Net earnings for 2003 reached
$276.3 million. Net earnings for the quarter were $45.8
million
6. Circuit City was up 45 cents, or 4.2%t,
to $11.23 after reporting that it will close 19 superstores
and take a $35 million charge as it struggles to fix its
business. Circuit City announced it will close 19 Superstores
by the end of the month, continuing its initiatives to improve
the company's overall financial performance. "An analysis
of markets across the country has identified 19 Superstores
where the trade area can no longer support a Circuit City
Superstore, leaving the locations with no reasonable expectation
of positive cash flow in the near future," said Alan
McCollough, Chairman, President. The analysis also shows
that near-term relocation opportunities do not exist for
these stores. The decision was difficult to make because
of the impact on our Associates, but the move will enable
management to better focus attention on improving the performance
of the other 600 stores." The 19 stores combined had
revenues of $151 million for the 12-month period ended December
31, 2003. In most cases, Circuit City customers who are
affected by the store closings will have the option of shopping
at a nearby Circuit City Superstore. All customers will
be able toshop with Circuit City on the Web at circuitcity.com
or over the phone at 1-800-THE CITY. In addition to the
store closings, the company's fiscal 2004 real estate plan
includes 18 Superstore relocations, eight new Superstores
in incremental trade areas and four fully remodeled Superstores.
This plan will be completed with the store closings and
seven Superstore relocations planned for February. Since
the beginning of fiscal 2001 through February 29, 2004,
131 stores, or 22% of the company's store base, will have
been relocated, newly constructed or fully remodeled. Circuit
City reiterated its expectation to open 65 to 70 Superstores
in the upcoming fiscal year, depending on real estate availability.
Slightly more than half of these stores will be relocations.
The company expects that at the end of fiscal 2005 approximately
30%of its store base will have been relocated, newly constructed
or fully remodeled since the beginning of fiscal 2001.
7. Microsoft joined the Future Store Initiative,
international Retailer METRO Group's technology-based vision
of the 21st century grocery shopping experience. The first
Microsoft solutions specifically developed for the project
were unveiled at the METRO Group Future Store exhibit at
the National Retail Federation (NRF) Convention 2004. "Microsoft's
retail perspective and expertise bring together the consumer,
the store and the retail enterprise, which fits extremely
well with the METRO Group view," said Zygmunt Mierdorf,
member of the management board and chief information officer
of METRO Group. "We believe that the
future of shopping lies in technology, both in the hands
of consumers and extensively, but unobtrusively, deployed
throughout the store, to create a more satisfying shopping
experience and a more profitable, sustainable business."
According to Brian Scott, General Manager of the Retail
& Hospitality Solutions Industry Group at Microsoft,
"It is clear that competing on price alone is a losing
strategy. Retailers need to differentiate themselves from
their competitors by using technology, both to understand
individual customers' wishes, even before they are expressed,
and to have the agility and real-time overview to deliver
on these aspirations. The new solutions we have created
for the METRO Future Store directly address the key business
factors that define differentiation: smarter selling, smarter
shopping and smarter in-store operations." These next-generation
Microsoft-based solutions, demonstrated at NRF this week,
include real-time retailing solutions that leverage advanced
communications capabilities in the store, as well as wireless
and mobility applications that empower store managers to
make more-informed, timely decisions. The real-time retailing
solutions have been developed in conjunction with Sysrepublic,
a Microsoft software development partner. They include fraud
detection at the checkout stand and staff scheduling based
on customer traffic analysis. Applications such as these
take advantage of the IP telephony capabilities that METRO
Group is integrating into its stores, real-time application
integration capabilities from Microsoft, and in-store wireless
devices such as Personal Shopping Assistants.
8. Big-ticket high-tech items and discount shopping topped
consumers' 'hot' lists along with low-carbohydrate diets
heading into 2004, according to the latest study by BIGresearch.
Shopping at discount stores was seen as 'hot' by 80% of
respondents, while 67% said so about shopping at dollar
stores. Of 9,500 consumers polled, 84% said they considered
plasma televisions 'hot' in 2004, while 80% said the same
about picture cell phones. "Most of today's consumers
believe in buying certain merchandise at the lowest prices
available, and discount and dollar stores provide ample
opportunities to do so," said Gary Drenik, President
and CEO of BIGresearch. "At the same time, consumers
see value in such cutting-edge luxuries as the picture phone
and high-end television sets." Consumers said discount
shopping stores were their first and foremost choice for
women's, men's and children's clothing as well as toys and
linens. Of those who labeled plasma televisions and picture
cell phones as "hot," 28% shop most often for
electronics at Best Buy and 23% do so at WalMart. Circuit
City ranked third among those buyers at 10%. Low carbohydrate
diets were another 'hot' item among consumers; 72% of consumers
thought so, while 28% disagreed. Brightly colored apparel
was seen as 'hot' by 53% of those surveyed; 47% disagreed.
Brightly colored housewares had 49% of the votes for 'hot'
while 51% said no. More findings are available here.
9.
Online holiday purchases charged full-speed ahead in the
fourth quarter, with Amazon.com in the
forefront of growing success for at-home shopping Retailers.
Sales in Amazon's consumer electronics segment in North
America jumped 22% in the three months, hitting $352.5 million,
up from $289.8 million in the year-ago period. Fourth-quarter
sales in the North American media segment, which includes
DVD/video and video games and game consoles, climbed 16%,
reaching $750.9 million, compared with $648.6 million year-on-year.
Overall sales in North America grew 18% in the fourth quarter,
ended Dec. 31, to $1.1 billion, from $966.7 million in the
same period in 2002. Gross profit in North America swung
upward 19% in the three-month holiday period, hitting $289
million, from $243 million in the fourth quarter a year
earlier. Operating income for the three months grew 39%,
to $114 million, compared with $82 million in the same three
months in 2002. Fourth quarter profit margin remained at
25% year-over-year. For the 12 months, North American consumer
electronics segment sales at Amazon soared 29%, to $878.5
million, compared with $681 million the previous year. Media
segment sales rose 14% for the 12 months in North America,
reaching $2.3 billion, up from $2 billion the previous year.
The combination of free-shipping and healthy discounting
helped the Internet Retailer report improved consolidated
fourth quarter and yearly sales, with Amazon recording its
first annual profit. Amazon enjoyed a 36% increase in consolidated
fourth quarter sales, rising to $1.9 billion, from $1.4
billion in the same three months a year ago. Sales benefited
by $98 million from changes in foreign exchange rates quarter
over quarter. Without the benefit, sales would have increased
29% . Consolidated operating income about doubled for the
period, hitting $137.6 million in the fourth quarter, compared
with $70.5 million in the same quarter last year. Net income
reached $73.2 million, a big jump over the $2.7 million
recorded year-on-year. Pro forma net income grew 66% in
the fourth quarter, to $125 million, up from $75.4 million
in the same three months a year ago. 'Our commitment to
year-round free shipping and lower prices continues to be
a winner for our customers and Amazon.com,'
10.
Misc. Retail News - An additional week
added to fourth quarter sales and earning results for the
retail and related services segment at Sears, helped the
Retailer achieve a 3.6%t increase in sales for the three
months, hitting $10.1 billion, up from $9.7 billion in the
year-ago period. Comp-store sales, with the extra week,
dropped 2.1% in the fourth quarter, ended Jan. 3, with sales
trends impacted by later-than-anticipated consumer seasonal
purchases and a difficult promotional environment. Sears
said consumer digital products did well in the three months.
Gross margin, due to additional promotional and clearance
activities, dropped to 28.9%, from 29.4% in the same period
a year earlier, while expenses declined to 19.2% ,from 19.9%.
The retail segment recorded operating income of $753 million
in the fourth quarter, compared with $726 million year-on-year,
also benefiting from the extra selling week. For the 12
months, sales in Sears' retail segment edged upward, to
$31.8 billion, from $31.5 billion the previous year. Operating
income for the 12 months slid to $828 million, from $1.2
billion. Consolidated Sears revenue for the fourth quarter,
including merchandise and credit and financial products,
dropped to $12.3 billion, from $12.5 billion. Net income
climbed to $2.7 billion for the fourth quarter, up from
$848 million year-on-year. The most recent fourth quarter
results, however, include a pre-tax gain of $4.1 billion
for the sale of the company's domestic credit and financial
products business, a pre-tax gain of $81 million for the
sale of a tire and battery business and a $791 million pre-tax
charge. Consolidated 12-month revenue was flat at $41 billion,
compared with $41.4 billion a year earlier. Net income reached
$3.4 billion for the 12 months, compared with $1.4 billion
year-over-year, but the most recent year's results also
were affected by the pre-tax gains. Did you know? Spending
on computer hardware and software by wholesalers and distributors
is expected to exceed $80 billion by 2008, up from about
$53 billion in 2003, according to a study released by the
Distribution Research and Education Foundation. The survey
of more than 1,000 wholesale distributors found that executives
plan to increase spending in four areas: online ordering,
CRM, sales force automation and warehouse management systems.
The study, “Facing the Forces of Change: The Road
to Opportunity,” was conducted by Pembroke Consulting
on behalf of the Distribution Research and Education Foundation.
It examines the key forces affecting the supply chain. "In
the coming years, distribution executives will invest in
technologies that improve productivity, enhance existing
service offerings and meet new demands for customer self-service
in b-to-b supply chains,” said Adam Fein, President
of Pembroke Consulting.
MTS,
Inc., the parent of high-profile entertainment Retailer
Tower Records, plans to file soon for bankruptcy
protection after failing to find a suitable buyer. A Chapter
11 filing for protection from creditors by MTS would cap
a long period of financial distress for privately held Tower,
a chain of nearly 100 stores located mainly in the United
States that sell music and video entertainment in various
formats. The Chapter 11 filing will involve a major debt-for-equity
swap that would likely switch control of the company from
the founding Sacramento, California-based Solomon family
to creditors that include bondholders and banks, sources
said. Like other Retailers in the recorded entertainment
industry, Tower suffers from stiff competition from mass
market Retailers such as Wal-Mart Stores Inc. and high costs
from retail leases. Digital downloading and file copying
has hammered sales and led to widening losses, the company
has said. The bankruptcy filing is likely to happen within
the next week in Delaware, barring last minute hitches or
objections from creditor groups working to hammer out the
"prepackaged" bankruptcy plan. Most creditors
appear to have agreed to the plan, sources said. The plan,
which must be approved by a bankruptcy judge, won't involve
significant store closings or employee layoffs, or even
a liquidation, as some feared. But some observers say the
long-term future of the glitzy store chain founded in 1960
is clouded, particularly due to competition from digital
downloading, a medium that doesn't require expensive retail
locations. "How do you compete with free?" asked
William Brandt, Chief Executive of restructuring firm Development
Specialists, Inc., referring to competition from Internet
music downloading. "They need to look for an industry-wide
solution to the problem which they failed to lead. A better
solution has to be found." Tower teetered toward bankruptcy
last year when it defaulted on $5.2 million in coupon payments
on a $110 million bond issue. It then hired investment bank
Jefferies & Co. to help negotiate with bondholders and
Los Angeles-based Greif & Co. to help find buyers under
a forebearance agreement from lenders. The year before,
it sold its top-performing Japanese division for $129 million,
but the sale failed to stem a loss of sales due to shifting
consumer demands. In a regulatory filing last April, MTS
reported debt of $441.9 million, including $194.5 million
in bank and bond debt, along with $247.4 million in operating
leases. Sales for the nine months to April 2003 fell 9 percent
to $429 million, while losses rose 47% to $36.3 million,
said MTS in the filing.
Sponsored By

 |
RetailVision
Spring 2004 By
Pete Prentice, Event Director, Gartner Vision Events |
RetailVision™
Spring 2004 is a mere 9 weeks away and we are wrapping up
the final details for the Spring program set for April 26-29
at the Hyatt Grand Champions Resort & Spa in Indian Wells,
California.
With
over 200 Retailers confirmed to date and more than 150 Vendors
already signed up, RetailVision Spring 2004 will be sold
out in the next few weeks. The inaugural CE Track is off
to a huge start with enthusiastic confirmations from both
the Vendors and Retailers.
Perhaps
the most exciting aspect of so many major and emerging Vendors
and Retailers participating in the Event is that RetailVision
serves as a bellwether for the retail channel. More buzz
and more excitement around the Event tends to mean more
new products and more new companies hitting the market.
That’s good news for all of us in the channel.
With
all of the excitement brewing, the RetailVision team is
working overtime to “one up” ourselves once
again. While last Fall’s RetailVision Rodeo Welcome
Reception was one of the best attended opening nights ever,
we can’t wait to see the reaction when participants
discover what we have come up with for this Spring. Who
would imagine that you could ram your competitor on the
Bumper Cars, check out the spectacular view from the 50’
Ferris Wheel with your favorite Retailer, and even win great
prizes -- all while at a “business event”?
And
that’s just the Welcome Reception! We have an all-star
cast from “Whose Line is it Anyway?” and “The
Drew Carey Show” lined up to entertain and present
the “Best of RetailVision Awards”™. The
Ingram Micro team is revved up for another outstanding (and
perhaps even a little outrageous) Harley Party Wednesday
night, while Levin Consulting is getting ready to host the
fantastic RetailVision Golf Classic on Thursday.
From
start to finish, our mission is to deliver an experience
that goes beyond the traditional ways of “doing business”.
We recognize that successful business interaction is based
on relationships and with that in mind, everything we do
to enhance the Event is focused on creating opportunities
for relationships to emerge or be strengthened.
For
the full RetailVision Spring 2004 agenda, as well as information
on how you can still join us in southern California, go
to www.retailvision.com.
Channel
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Motorola wants to leap into the flat-screen
TV market with guns blazing, but with so many players moving
in the high-margin area, the world's second-largest cell
phone maker may find it tough to stake a claim. "Let's
call it the wild, wild West of the flat-screen TV market,
where literally just about anything is going to go for a
while," said Bob O'Donnell, a Director at technology
research firm IDC. Motorola is attracted by the high profits
and heady growth of the market, as well as the belief that
the TVs will mesh with its cable set-top box products. Liquid
crystal display flat-screen TVs are much thinner, and boast
wider screens and higher image resolution than traditional
CRT models. Their popularity has soared as prices have fallen.
However, it's unclear whether Motorola, and other new players
like Hewlett-Packard Co. and Epson can gain much ground
against established consumer players like Sony, Sharp and
Matsushita, as well as Gateway and South Samsung and LG
Electronics. Demand for LCD TVs is growing fast. They made
up only 2.4% of last year's overall global TV sales, but
that is expected to hit 4.5% this year and 8.3% in 2005,
IDC said. As sales surge, prices and profit margins will
drop, analysts said. O'Donnell expects the average price
for LCD screens in the 30- to 39-inch range to fall to about
$1,250 by 2006 from between $3,000 and $3,500 now. Ultimately,
price, design and marketing will determine winners, but
with the market still in its infancy there is time for newer
players to establish themselves, he said.
Alera
Technologies rolled out its all new line of high-end
DVD Recording Media. This new DVD media is produced to
the standards necessary to assure maximum reliability
of the duplication process. "With the success of
our extensive offering of DVD duplicators, more and more
of our customers are asking for our recommendations for
reliable recording media. At Alera Technologies, our objective
is to always provide the most reliable and cost effective
disc duplicating solutions and quality media is an essential
element. With the myriad of brands, no names, and varying
quality levels, it has been difficult to make any recommendation.
Now we can provide production controlled, consistent,
tested and proven, Duplicator Grade media that we know
is the highest quality giving our Prosumer users what
they have been asking for,." stated Perry Solomon,
President and CEO.
Apple's first retail store in San Francisco
was scheduled to open in late February. The store will
be one of Apple's five flagship stores worldwide, joining
flagship stores in New York, Chicago, Los Angeles and
Tokyo. "Our customers are consistently delighted
with our unmatched level of service and our unique hands-on
approach to learn about Apple's products," said Ron
Johnson, Apple's Senior Vice President of Retail. "We
look forward to welcoming thousands of Mac and PC users
to our incredible new retail store in San Francisco, our
seventh store in the Bay Area." Apple's 75 retail
stores have hosted almost 30 million visitors since the
first Apple® retail store opened in May 2001. The
San Francisco site is the company's seventh retail store
in the Bay area. At the Apple store, knowledgeable sales
people are available to help customers learn about all
the latest products from Apple including iLife® '04,
Apple's award-winning suite of digital lifestyle applications
featuring GarageBandä, Apple's revolutionary new
music application that turns a Mac® into a recording
studio. Customers can also visit the Genius Bar where
they can get their Mac questions answered by an Apple
"Genius."
Aver Technologies recently released
its TVBox™ 9 External TV Device, the most fully-featured
way yet to turn any LCD or CRT monitor into a multimedia
entertainment center. TVBox 9, debuting at the International
Consumer Electronics Show 2004, adds a host of new features
including 13-channel simultaneous onscreen preview, progressive
scan for sharp and flicker-free viewing, parental control,
and much more. TVBox 9, a convenient tower unit about
the size of a paperback book, enables users to simultaneously
connect a cable TV line, VCR, DVD player, and game console
(compatible with Nintendo GameCube®, Microsoft Xbox®,
Sony Playstation 2®, and other systems) to any LCD
monitor, with or without a PC. In addition to its other
new features, the unit builds on the power of its sister
product, AVerMedia’s TVBox 5, by offering 1280 x
1024 SXGA resolution, closed captioning, picture-in-picture
viewing (PC required) and 3:2 pull-down.
CompTIA
and D&H Distributing, one of America's
oldest and largest wholesale products distributors, announced
today they are working together to promote the certification
of technicians in the home integration market. As a first
step in this new relationship, D&H Distributing has
joined the CompTIA Home Technology Integrator (HTI+) certification
advisory committee, a group of leading manufacturers,
Retailers, educators, and courseware developers responsible
for setting the direction of the HTI+ certification. Additionally,
D&H Distributing will provide its dealers with training
tips and information on courseware and training organizations
as well as with vouchers for the certification exams at
a reduced cost. “As the leading distributor in the
digital convergence market, we are seeing a significant
pattern of increased cross-category purchasing behavior
among our computer resellers,” said Dan Schwab,
Vice President of Marketing at D&H Distributing. “We
continually develop new programs and tools that help our
dealers succeed. Our principal reasons for joining the
CompTIA HTI+ certification committee are to be closely
involved in the skills development process and to be able
to offer a verified tool that helps our resellers migrate
into the home integration market. “Through this
program, we can also offer certification exam vouchers
to reduce their cost when taking the exams. Certified
technicians will help ensure improved system performance
leading to higher customer satisfaction and more word-of-mouth
referrals for dealers. Certification also helps to create
new job opportunities and career paths.” HTI+ certified
technicians have demonstrated mastery of best practices
equivalent to six months on-the-job experience in home
integration by passing two comprehensive exams. The certification
exams cover designing, implementing, and maintaining home
networks, which can include everything from computers
to televisions, audio systems, security systems, lighting
systems, telecommunications, and heating, ventilating,
and air conditioning. “The inclusion of D&H
Distributing on the HTI+ advisory committee and providing
exam vouchers to dealers is an important step forward
for the home integration industry,” said Gene Salois,
Vice President of Certification, CompTIA. “This
further increases dealer and consumer awareness of the
need for trained and certified technicians. Professionalism
through training and certification is vitally important
to the success of a new industry such as this one. Professionalism
grows acceptance, confidence, and ultimately greater demand.”
OctiVox,
a division of Octiv – the volume matching and intelligibility
experts, announced today that it has signed Hello
Direct as a reseller for Clear Call in the U.S.
for buyers of office phone equipment. Clear Call is an
audio enhancement phone accessory that makes conference
calls more audible for the user by fixing volume variations
and audio quality on incoming calls. Clear Call plugs
directly into any analog conference phone to provide automatic
volume matching for all incoming callers -- no matter
how many people are on the call. Users will no longer
miss important business details said during conference
calls or have to constantly adjust the volume control.
Hello Direct featured Clear Call in their January 2004
direct marketing catalog, reaching over 5 million U.S.
telephony buyers. The leading developer and direct marketer
of desktop telephony products, Hello Direct provides more
than 800 high-quality, business-oriented telephony solutions,
including Hello Direct and GN Netcom-brand products, as
well as those from leading manufacturers such as Polycom,
AT&T, Nortel, Panasonic, Siemens, Motorola, and many
others.
Sony’s
New Models and Takes Aim at Palm
By
Sam Bhavnani, Senior Mobile Computing Analyst (ARS Research)
Earlier
this week, Sony announced the U.S. launch of three new handhelds
in the U.S. market; the entry-level PEG-TJ27, WiFi enabled
PEG-TJ37 and the high resolution PEG-TH55, signifying Sony's
desire to take on Palm's top selling models, the Tungsten
E and the Zire 71.
Currently, Palm's most popular models account for over 50%
of the retail market, while Sony holds a mere 20% market
share. Recognizing the need to expand its market presence,
Sony launched its 2004 models with a very strong consumer
value proposition.
In the PDA market, ARS data demonstrates that three main
factors are driving the handheld market in early 2004 and
will lead Sony to success:
-
Price Point - Top two selling models (Tungsten
E/Zire 71) are priced $149 and $249, respectively. Sony
looks to take on Palm's market share by pricing its TJ37
at $299 and the TJ27 at $199.
-
Digital Camera - Palm's popular Zire 71 has an
integrated camera. Sony is following suit and offering
a digital camera in all three new models.
-
Wireless - WiFi handhelds have grown from 5%
in December to over 10% in January. WiFi notebooks now
account for almost 70% of the retail market and are a
huge consumer hit. Sony's TJ37 and TH55 are both WiFi
enabled.
In
a product by product comparison, the new Sony Clie PEG-TJ37
features a 320x320 resolution screen and measures 4.5"
x 3.0" x 0.53"; weighing only 4.9 ounces. It features
integrated WiFi technology and carries a $299 price tag.
The PEG-TJ37 operates a Palm OS Garnet on a 200MHz Motorola
i.MXL processor.
The TJ37's top competitor, the Palm Zire 71, offers 16MB
RAM, a 144MHz processor, a comparable 320x320 resolution
and weighs 5.3 ounces, but lacks wireless technology, the
latest must-have for savvy PDA users.
However, Sony's TJ37 must battle Palm's Zire 71 in market
performance; the Palm Zire 71 release in April 2003 noted
a huge price/performance advantage over other competing
models and sold like gangbusters. Nonetheless, the launch
of Sony's TJ37 will have the first-to-market advantage with
several weeks before Palm releases its Spring lineup.
The new PEG-TJ27 is the successor to the PEG-TJ25 and is
very similar to the TJ37 but lacks wireless technology and
has limited audio/video (A/V) capabilities. The PEG-TJ27
features a 320x320 resolution screen and measures 4.5"
x 3.0" x 0.53" and weighs a mere 4.9 ounces. It
runs the Palm Garnet OS on a 200MHz Motorola i.MXL processor.
Compared to its closest competitor, the Palm Tungsten E,
the Sony TJ27 offers a faster processor and an integrated
digital camera, but lacks MP3 technology. Lined up side-by-side
in a retail store, consumers will likely choose Sony's PEG-TJ27
because of the digital camera feature, double the memory,
a faster processor and a slimmer design, while carrying
the same price point as Palm's competing model.
The PEG-TH55 is Sony's first high-resolution (320x480) handheld
with a traditional tablet design. The WiFi enabled TH55
runs the Palm OS Garnet on the Sony Handheld Engine, which
offers a "speed-step" technology that varies the
processor "RPMs" between 8MHz and 123MHz, depending
on user demand. It has 32MB RAM and measures 4.9" x
3.0" x 0.6", weighing only 6.5 ounces.
A unique feature on this handheld is Sony's new proprietary
application, the "Clie Organizer." The application
replicates the basic PIM (personal information manager)
organizer functions (Calendar, Address Book, To-Do List,
and Memo Pad), but enables the user to add handwritten comments,
icons and images to be attached and/or added to the appropriate
pages.
In the retail wars, the Sony PEG-TH55 will also battle the
Dell Axim X3i and the HP 4155, as well as Palm's Tungsten
T3. The three devices all feature 64MB RAM and incorporate
Intel's 400MHz XScale processor. The Dell and HP both run
Windows Mobile 2003 and the Palm, runs the Palm OS. Sony's
PEG-TH55 is the only model with an integrated camera. Its
hardware features are not as powerful as the competitors,
with only 32MB RAM and a slower 123MHz processor.
Incentives
To encourage consumers to 'buy now', Sony is offering customers
who pre-order the PEG-TJ27, PEG-TH37 or the PEG-TH55 a free
download of DataViz' DocumentsToGo Professional Edition
v6.0, valued at $39, as well as a free box of Ethel M chocolates.
Let's hope guys don't give the chocolates away and keep
the new handhelds for themselves!
In
2003, Sony offered its innovative handhelds at too high
prices and entry to mid-range devices that just "matched"
the competition. The new product launch is compelling and
will help Sony gain share in the handheld space.
RESEARCH
Evolution
of PCs to TVs
By
Ashley Domis, Displays Industry Analyst, ARS Research
It
seems like every time you open a tech news article these
days, there is yet another PC manufacturer jumping into
the big screen HDTV industry. First, it was Gateway that
announced its new 42-inch Plasma TV in the third quarter
of 2003 at $2999, shaking up the holiday buying season.
Analysts were skeptical that a PC manufacturer would even
consider making the switch to start producing televisions.
Although there were many missteps, Gateway’s first
plasma proved to be a success - such a success that other
companies have decided to get a piece of the “highly
profitable” pie.
Dell and HP both announced their plans to jump into the
television market recently. In the third quarter of 2003,
Dell launched its LCD televisions in an attempt to give
Gateway and other white-box manufacturers a run for their
money, and currently offers 17-inch, 23-inch and 30-inch
LCD televisions. HP announced its digital entertainment
strategy at the 2004 Consumer Electronics Show and previewed
its new 30-inch LCD TV and 42-inch Plasma Display; both
are scheduled to launch in June. Even Epson America, known
primarily for its printers and media accessories, announced
its big-screen LCD projection TV with a built-in color photo
printer. What will manufacturers come up with next?
So what is all the fuss about?
The outlook for Digital TV (DTV) looks promising. In 2003,
total DTV shipments grew by 41% and collective revenues
for LCD and Plasma TVs increased by 180%. The category is
expected to grow another 33% in 2004 to $8 billion; a large
part of this growth is expected to come from the LCD and
Plasma category. Additionally, the Digital Direct View and
Rear Projection (RP) TV market is expected to increase by
17%.

As
sales and competition increase, the average unit price (AUP)
is expected to drop for Plasma and RPTVs. RPTVs are anticipated
to drop by 6% to $1,376 and Plasma TVs by 12% to $4,047.
However, these projections were all made before Intel stepped
into the industry and announced its plans to produce its proprietary
chip utilizing LCOS (liquid crystal on silicon), which could
cause a tremendous impact.
Intel Initiatives
At CES last week, Intel announced its plans for the new era
of consumer electronics basing its product strategy on the
vision of, “any time, any where, any device” in
the home. For manufacturers, Intel wants to create value,
a lower cost structure and faster time-to-market technology.
Ultimately, Intel’s entry into the market creates a
choice for chipsets for those manufacturers producing RPTVs
-- Texas Instrument’s (TI) DLP™ (digital light
projection) or LCOS. Because the TI chip is one of the most
expensive components in RPTVs, manufacturers now have more
leveraging power that will assist them in driving costs down.
In the end, these savings should be passed along to the consumer
and Intel predicts that a 50-inch RPTV in fourth quarter of
2004 will be less than $1800. To put this in perspective,
Samsung’s 50-inch wide screen HD-Ready DLP-Projection
TV w/ DVI Input & 2-Tuner PIP currently sells for $3999
at Best Buy.
So which is better - DLP or LCOS?
There are two distinct chips for big screen RPTVs: DLP™
and LCOS technology. A majority of RPTVs on the market today
utilize DLP™ chips, a proprietary technology from TI.
DLP™ is a reflective surface made up of microscopic
mirrors that tilt either toward the light source or away from
it - creating a light or dark pixel on the projection surface.
To define color, a color wheel filters the light into red,
green, and blue.
And although many manufacturers are utilizing this chip, there
are limitations. There are restrictions on the size of the
TVs based on the movement of the mirrors and some consumers
complain of seeing a “rainbow” effect on the screen
from the color wheel.
Intel’s LCOS technology, code named “Cayley,”
adds a liquid crystal layer between the cover glass and a
reflective surface that sits on top of a silicon chip. The
layers form a microdisplay with a higher pixel density than
DLP resulting in a superior quality picture, claims Intel.
Additionally, the chip will be scalable so it can be modified
and reused for next generation TVs resulting in additional
savings for manufacturers.
So who is going to make it through the storm?
Those PC companies with strong relationships with Intel stand
to win in this increasingly competitive market. The industry
has seen what Intel has done for PCs by consolidating chips
to drive costs down, and the same is on the verge of happening
with televisions. By consolidating the technology onto one
chip, manufacturers can now get everything they need from
one supplier resulting in a reduction of overall build of
materials (BOM).
Faster time-to-market will be critical in this era of consumer
electronic devices and as consumers, we demand instant gratification.
We do not want to wait another 12 months for the next 80-inch
Plasma TV to launch. Additionally, we are looking for reliability,
durability, and ease of use with a good price in consumer
electronics. All of which Intel claims it can provide with
the new chip.
The TV industry will be changing significantly in the upcoming
year. With the introduction of new RPTVs at significant cost
savings and a plethora of manufacturers jumping into the market,
the consumers will be bombarded with options for televisions.
The manufacturers with strong relationships with Intel are
predicted to come out on top and the others will be just a
splash in the pan. For more information about ARS, our services
or our analysts, please contact our marketing department who
will assist you in your request.
Internet
Exceeds All Other Media in Growth Of Heavy User Group
In
the 85 metro markets surveyed by The Media Audit, the percentage
of adults who spend at least an hour a day on the Internet
is significantly greater than the percentage of adults who
spend an hour a day with the print edition of a daily newspaper.
In 2003, through the first 54 markets surveyed, 26.2% of the
adults spent seven or more hours per week on the Internet.
According to Bob Jordan, President of International Demographics,
Inc., "The growth of the Internet heavy user group becomes
more significant when compared to other media heavy user groups,"
says Jordan. "While newspaper and television heavy user
groups achieved minimal growth from 2001 to 2002 they actually
declined as a percentage of the adult population surveyed.”
Radio's heavy user group (180 minutes plus per average day)
declined, as did the direct mail heavy user group (reads 3/4
of all received), says Jordan. During the same period the
television heavy user group (300 minutes plus per average
day) grew from 26,165,000 to 27,016,000. More than 60% of
Internet heavy users have household incomes of $50,000 or
more and 50.4% have one or more college degrees. Of those
who have heavy exposure to radio, 45% have household incomes
of more than $50,000 and 28.4% have at least one college degree.
For newspapers, 45% have household incomes of $50,000 or more
and 38.9% have one or more college degrees. Among heavy users
of television, 32.4% have household incomes of $50,000 or
more and 20.8% have one or more college degrees. For heavy
users of direct mail, 37.5% have household incomes of $50,000
or more and 26.2% have one or more college degrees. Heavy
Internet use varies among the 85 markets from a high of 35%
of adults in Ann Arbor to 17.8% of adults in Dayton. You can
find out more
in this pdf.
Inkjet
Supplies -
Can Other Retailers Compete Against The Office Product Superstores?
By
Jana Sellers
Business Unit Manager, Printer Supplies Group
If
you have turned on the TV, listened to the radio or looked
at a newspaper in the past week most likely you have run across
advertisements from one -if not all-of the office product
superstores. These advertisements focus on multiple areas
including: product selections, in-stock guarantees, recycling
efforts and low prices. With large ad budgets, office product
superstores have launched their aggressive push to be-all-to-end-all
for inkjet supplies, posing the looming question; can other
Retailers compete in the inkjet supplies marketplace? Over
the past two years marketing inkjet supplies has evolved into
a tough market because Retailers enjoy the high margins inkjet
supplies return. Today more emphasis is placed on product
selections, promotions, merchandising and the correct “supplies”
positioning statement. As a matter of fact, Staples has positioned
its cartridge in-stock guarantee to resemble the Boy Scout
oath. Who can compete with the Boy Scouts? A Boy Scout can
always be trusted and they will never let you down. Staples
has created a strong positioning statement within the supplies
marketplace, and you will find Staples in-stock “oath”
on all marketing collateral. Staples has thus far created
one of the strongest “supplies” guarantee declarations,
which states if Staples does not have your desired cartridge
in-stock the product will be delivered free and the customer
will receive a certificate for a ten dollar discount, or can
use that ten dollars towards a compatible or remanufactured
cartridge available for immediate purchase. This “supplies”
position from Staples has set the standard for other Retailers
to follow. Since Staples took the lead in establishing a strong
marketing positioning it will take getting back to the retail
basics and intuitive thinking to win over a “Boy Scout”.
Office Depot has met Staples’ marketing challenge head
on by continuing to promise everyday low prices, express checkout,
and guaranteed in-stock supplies. If Office Depot does not
have a product in-stock then the Retailer will ship the product
for free directly to the customer, and this is nice, but Staples
offers a $10 discount. Offering everyday low prices is not
enough today, that has been done by Wal-Mart and they have
cornered the market on low prices. Office Depot wins with
its “Ink Depot” station within the retail stores.
Office Depot provides direct customer service in locating
the correct cartridge for a printer. Providing customer service
is a basic function that has been lost with the rise of the
superstore, and this will create some competition for a “Boy
Scout”. The big question remains; can other Retailers
compete in the inkjet supplies marketplace? The answer is
yes, but a Retailer must recognize they are not in the same
market as an office product superstore, and they can not be
everything to all customers. Retailers must also acknowledge
a need for a supplies mission statement, without this you
are lost in a large sea. This statement should be promoted
and familiar to customers, “We have the ink for your
printer today!” Offering every inkjet cartridge a manufacturer
provides is not smart; shelf space is just too limited. It
is best to focus on the top selling SKUs and mix the product
selection with bundled items that save customers money, time
and frustration. If a Retailer can provide a “supplies”
mission statement, offer a well thought-out product selection,
and throw in a little bit of the “Boy Scout” can-do
attitude with customer service, then success can be reached
in selling inkjet supplies.
COMMUNITY

Top-Selling
Software
Week of January 18 – January 24, 2004 |
| All
Categories |
| 1 |
TurboTax 2003 Deluxe |
Intuit |
$40 |
| 2 |
Taxcut 2003 Deluxe |
Block Financial |
$23 |
| 3 |
TurboTax 2003 |
Intuit |
$20 |
| 4 |
TurboTax 2003 Multi State 45 |
Intuit |
$30 |
| 5 |
Norton Antivirus 2004 |
Symantec |
$44 |
| 6 |
Taxcut 2003 State |
Block Financial |
$23 |
| 7 |
Quicken 2004 |
Intuit |
$30 |
| 8 |
TurboTax 2003 CA State |
Intuit |
$29 |
| 9 |
TurboTax 2003 Home & Business |
Intuit |
$79 |
| 10 |
Norton Internet Security 2004 |
Symantec |
$65 |
| |
| Games |
| 1 |
Call Of Duty |
Activision |
$45 |
| 2 |
MS Age Of Mythology |
Microsoft |
$34 |
| 3 |
The Sims Deluxe |
Electronic Arts |
$18 |
| 4 |
The Sims: Makin' Magic Expansion Pack |
Electronic Arts |
$30 |
| 5 |
MS Zoo Tycoon: Complete Collection |
Microsoft |
$28 |
| 6 |
The Sims Double Deluxe |
Electronic Arts |
$38 |
| 7 |
The Sims: Unleashed Expansion Pack |
Electronic Arts |
$28 |
| 8 |
The Sims: Vacation Expansion Pack |
Electronic Arts |
$18 |
| 9 |
MS Flight Simulator 2004: Century Of Flight |
Microsoft |
$51 |
| 10 |
Lord of the Rings: Return Of The King |
Electronic Arts |
$24 |
| |
| Business |
| 1 |
MS Office 2003 Student/Teacher Ed |
Microsoft |
$136 |
| 2 |
QuickBooks 2004 Pro |
Intuit |
$278 |
| 3 |
MS Office XP Student & Teacher Ed Acad |
Microsoft |
$136 |
| 4 |
Norton AntiSpam 2004 |
Symantec |
$39 |
| 5 |
QuickBooks 2004 |
Intuit |
$199 |
| 6 |
Pop-up Stopper Companion 3.0 |
Panicware |
$30 |
| 7 |
MS Office 2003 Pro Upgr |
Microsoft |
$292 |
| 8 |
StarOffice 7.0 |
Sun Microsystems |
$66 |
| 9 |
McAfee SpamKiller 5.0 |
Network Associates |
$40 |
| 10 |
MS Office 2003 |
Microsoft |
$391 |
| |
| Home
Education |
| 1 |
College Pro Mathematics |
Topics Entertainment |
$20 |
| 2 |
College Pro Science |
Topics Entertainment |
$20 |
| 3 |
Mavis Beacon Teaches Typing 15.0 |
Riverdeep Interactive |
$20 |
| 4 |
College Pro Business |
Topics Entertainment |
$20 |
| 5 |
Adventure Workshop 1st-3rd Grade |
Riverdeep Interactive |
$19 |
| 6 |
Dora The Explorer Animal Adventures |
Atari |
$20 |
| 7 |
National Geographic Complete Maps |
Topics Entertainment |
$21 |
| 8 |
Adventure Workshop 4th-6th Grade |
Riverdeep Interactive |
$19 |
| 9 |
Jumpstart Advanced Preschool 2003 |
Vivendi Universal Publishing |
$29 |
| 10 |
Jumpstart Advanced Kindergarten 2003 |
Vivendi Universal Publishing |
$28 |
| |
| List
is based on units sold by twenty-three channel partners.
For more information, please contact The NPD Group at
(703) 376-6226. |
 |
Changing
Channels
The
Next Tech Revolution – An Opportunity
By
Steve Cross |
There
is an earthquake coming, and it’s coming pretty darn
soon. It will affect everything we sell, everything we use.
And the first tremor was felt last Spring in an article by
Nicholas Carr for the Harvard Business Review, called “IT
Doesn’t Matter”. Carr’s
position is that IT is ubiquitous. As such, IT becomes transparent
to the user, like a utility, or any other transparent commodity,
like electricity, etc. He additionally points out that there
is now as much IT power available as needed, that everyone
uses similar machines and software to do similar tasks,
and that the infrastructure build-out is over (or nearly
so).
How
does all this esoteric stuff affect each of us? A couple
of ways. First, IT spending is going down, and will continue
to go down. That seems to be guaranteed. Why should an IT
manager, VP, or CIO spend money on incremental improvements
when everything works okay already? That kind of scenario
forecasts declining sales and revenues. That’s one
effect. I would think that folks in the high-end IT market
should start looking for other stuff to do, especially enterprise
software.
Second,
there is a new technology revolution brewing as the universe
of users gets ready to start using the availability of the
commodity. And every time a new revolution hits, we all
win. Allow me to share a couple examples. When railroads
went from 20 mph to 80 mph, the North American continent
opened up commercially, producing (to date) the world’s
greatest economic boom, and it lasted 50 years or so after
the Civil War. Whenever a new technology becomes available
as a commodity, huge industries are created.
Another
example, inexpensive glass bottling of preserved foods made
Napoleon’s marches across Europe possible. Prior to
that, no one had been able to mass really large armies and
march them away from their food supplies. Napoleon took
his supplies with him. Remember: Napoleon’s major
contribution to warfare was massed artillery (very personnel
intensive) and realize that you can’t mass artillery
and personnel without food for them. It becomes clear that
massed artillery on the battlefield would be impossible
without preserved food. Forage will not do. It seems clear
that every time technology moves forward, there are novel
ways of exploiting the technology into great opportunity.
I’ve
been watching some moves in a relatively new technology
called On-Demand computing. IBM is investing in that space
at a record clip, and it is one of IBM’s initiatives
for this decade. It’s a technology and approach that
assumes IT is transparent, that it is a commodity, just
like electricity, that you call up when you need more. Computing
horsepower in this model is just like any other utility.
If you are Fed Ex and you have a massive ad campaign breaking
at Super Bowl Sunday, then you probably need a ton of bandwidth
and servers. IBM and others believe that you should just
order up what you need, easily, transparently, automatically.
And when you’re done, it just switches back. A friend
has seen it work multiple times, and ya’ know what?
It works.
We
already inhabit a universe where brand is all that matters
in PCs, printers, peripherals, and maybe software. Guess
what folks? Now the IT folks are joining us. Not a fun party
for them, but it will be for us. And here’s why…maybe
you won’t need a PC on your desk, maybe just a browser-equipped
terminal, and your storage is somewhere in the virtual world,
your processing power is also elsewhere, and all you have
on your desk is a printer and a burner of some sort. Don’t
believe me? That’s ok, I’m writing this at 33,000
feet over America’s heartland on my Palm Tungsten
C (wireless disabled temporarily for flight safety). I’ll
sync it to my PC when we land, edit it a little and e-mail
it to my editor, Keith Newman.
Five
years from now, I’ll unroll a polystyrene sheet, use
the virtual infrared keyboard that projects on the airline
tray, and beam it out to Keith on the fly. Folks, we’re
at the beginning of a new revolution because of this on-demand
stuff and nobody is better suited to start positioning this
stuff than the channel. We will bring this stuff out to
the world just like we brought out desktop PCs, CD/DVD burners,
handheld computing, and a hundred other great technologies
when they hit the application stage. This ought to be fun.
Contact
Steve Cross at steve@crosschannel.com,
702-492-7472.
Editor's
Note: Steve is a channel consultant who launches and fine-tunes
channel programs. He has helped numerous companies to increase
revenue and enhance their channel success.
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e-Xperience
in Software Sales 2004
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