Cover Story
The Return of CompUSA

Channel Life
The ChannelMedia Top 10

Retail Digest:
Wal-Mart CEO To Step Down

Product Update
Microsoft Pre-launches TabletPC Again

Research and Analysis
Gartner Dataquest Says Game Consoles to Top 49 Million in 2002

Lower Prices May Keep MP3 Sales Strong

Tech Watch
Bluetooth Smiles at Last

Guest Column
What's In a Name?

The Customer’s Right To Choose

It Seems To Me
Are Happy Days Here Again?

Newsletter
Send to a Colleague

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Editorial Contact
December, 2001   
  The Return of CompUSA
By Keith Newman, ChannelMedia Editor-in-Chief

I stepped out of the channel for a few years and at that time CompUSA was the indestructible superstore leader. Now, here they come again, leaner, meaner and very focused.

They’ve also been busy. I recently attended CompUSA executive presentation at a Levin Consulting event during Comdex. I learned that all 225 CompUSA stores have been redesigned and re-merchandised. They've repositioned themselves from, “ the Computer Superstore,” to “Where America Buys Technology.” They have a four-store test of mini-CompUSAs called Cozone – named in loving memory of their earlier named but poorly conceived Web site. Seriously, Cozones are small footprint “satellite” or “spoke” stores with slimmed down selection of mostly consumable and impulse-purchase products set in high traffic areas.

CompUSA shares corporate parentage with trendy Apparel Chain and Saks. Together, they’re testing another new concept to sell trendy tech fashion products like handhelds, cell phones, and urbane gizmos.

But wait, there’s more! Management reports Compusa.com is back on track. And the store is pretty compelling. This time it centers on gaming, entertainment and home networking. The company is decidedly more aggressive with services and accessories. While they’ve downsized their Corporate Sales focus, they still plan to compete in it. The smaller corporate sales operation is experiencing 20 % growth while narrowing its focus on Top 40 markets. From a marketing viewpoint, they’re heavy into broadcast advertising this season with about 2500 spots aimed at reaching 90% of US households. All this with $200 million in cash and no debt – assuming all goes well with corporate and financing reorganizations.

From what I can see morale is high and the top team is talking in harmony.

"In this tough economic climate, we are one of the only ones making money" said Tony Weiss, recently promoted GMM and EVP. BestBuy is clearly the other.

Weiss understands technology retailing is not easy stuff, even in more affluent economic climates. The trailside is filled with the unmarked graves of those who have tried and failed. CompUSA’s message seems to be that they’ve grown wiser with the times. And well they should have. Much of this new stuff should have been done years ago and they know it. At some point, every company hits a fork and you have to choose. Perhaps CompUSA waited too long, changed courses too often. They’ve survived Cozone, ComputerCity, Compudyne and probably a few we’ve forgotten.

They seem to be on the right path now and its similar to the one blazed by industry leader Best Buy, and CompUSA seems to be content at this stage to be a profitable follower. I think it’s their best chance—focus on winning customers back to the store and Web site. If they can accomplish that, they plan to then open as many as 25 new superstores and expand Cozone, as Weiss suggested. Who knows what else?

A healthy CompUSA seems to be good for the entire industry at this time and they appear sufficiently focused and positioned to pull it off. We wish them well.

Keith Newman is editor-in-chief and CEO of Newman Media.

Contact: keithn@telocity.com



  The ChannelMedia Top 10
By Keith Newman, Editor-in-Chief

Top Ten what? I’m not sure, but everyone love’s a Top 10 list, so I decided to introduce one for ChannelMedia. Each issue, I’m going to publish the 10 most interesting tidbits, along with my own thoughts. Or at least I plan to right now. I can be as fickle as a customer. Enjoy!

1. Web is where the growth is. Online retailing is up 71%, far outpacing retail’s overall single-digit growth. While the 2001 online Holiday season will be affected by the economic downturn, the influx of additional shoppers will spur growth that outpaces the 2.2% rise in overall US retail sales predicted by the National Retail Federation.

2. Look back to see ahead. Everyone has a statistic and a forecast on Holiday sales, some sensible and some downright silly. Let me give you my prediction and you decide which it is: The best operators over the first nine months will remain the best in the last three. That goes for manufacturers, services, retailers and resellers.

3. The amazing inevitable. For the younger folk in our audience, go ask your Uncle Sheldon who Johnny Carson used to be. Ed, stop chuckling and give me the envelope please.

The Answer: $25 billion, up 39%.

The Question: What will be the total online sales for this season?

4. Bust Buys. Traditional Discount stores are hot this season, but the real discounts are what Best Buy has to pay to acquire its growing collection of suffering retailers. Fry’s underscores them with what they’ve paid for imploding virtual retailers. I wonder if they paid with virtual dollars.

5. eBayWatch. Went to Comdex and had no money for an early flight home or to play the tables. So I listened to eBay’s Meg Whitman deliver an impressive keynote. Amazing to see how this company has grown to become the best and most profitable online pure play. They own online auctions and found/created a remarkable business model. Kudos to the one profitable thing “e.” In traditional retail they were just called closeouts and never offered much margin. My only question: Is eBay a chain or a channel?

6. Comeback story of this year. CompUSA, hands down. No debt. $200 million in cash. Who knew?

7. Comeback story of next year? Would you believe Hewlett-Paq-ard? (sic). Well, I’m not sure I do either. But what a great story it will be if that’s the way it comes out.

8. Play it again. eToys.com, an Internet store bankrupted in March with three-year losses over $429 million. It’s back in time for the Holidays under new owner K-B Toys and is operated by KBkids.com. K-B operates more than 1,300 toy stores. This might work out fine. The trend is for integrated bricks and clicks.

9. The incredible edible Mr. Egg. Bankruptcy court was filled with a carton or two of Egg suitors but when the bidding for the brand name and customer list went over several million dollars it was Amazon vs Buy.com and Amazon won with a bid that reportedly exceeded $6M. The OnSale name was also purchased as was technology equipment by unnamed suitors. Will Amazon change the name of its PC store? Will they be allowed to use the customer names? Thoughts?

10. Cash EMachines. EMachines, the 3rd largest vendor of retail desktop PCs has agreed to let John Hui , a founder and board member to buy it for $159 million in cash. The price per share is approximately double what Nasdaq was trading them for at the Thanksgiving break. It’s 36 percent higher than an offer Hui made earlier this month. A company spokesperson vowed “no disruption at the consumer level.” As the bad guy said in “To Have and Have Not,” said, “We shall see.”

Hey, finally, thanks for the tremendous response to ChannelMedia’s first issue. We continue to want your input to fuel the growth of ChannelMedia - a 2-way interactive platform. The most valuable information will make channel decision makers more effective and profitable. We look forward to your recommendations for making ChannelMedia more important and helpful to you.

Keith Newman is ChannelMedia's Editor-in-chief and CEO of Newman Media.

Contact: keithn@telocity.com
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  Wal-Mart CEO To Step Down
By ChannelMedia Staff Report

Wal-Mart Stores announced Thanksgiving Eve that Jeanne Jackson would step down as walmart.com’s CEO after the holiday season. She’ll be replaced by John Fleming, VP, online merchandising. Jackson, who had previously been at Gap Inc.'s Banana Republic division said she has no immediate plans. Fleming joined WalMart.com last year from Target Stores where he was also a merchandising executive.

Mike Ryan has reportedly left Circuit City after being there forever. We can only speculate the reason is related to Circuit’s recent appointment of Kim D. Maguire, SVP for Target Stores, as merchandising EVP. Maguire has more than 20 years with Target. Most recently, he was managing departments that produced $12 billion in annual sales. Maguire succeeds John W. Froman, who has been named EVP and COO.

Best Buy recently appointed Michael Scharff as VP of Computers and Randy Wick to the sound position of VP of Music, Movies and Car Stereos. Best Buy has completed its acquisition of Future Shop, Canada's largest, fastest-growing national brick and click electronic products retailer, with 91 stores operating as Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue.com), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). It also has Canada’s top online technology retailing operation.

Amazon.com has started selling furniture, clothing and jewelry from Target Stores on its Web site. Customers can pick up the goods at their local Target or have it shipped. Target also gets access to Amazon’s customer list of 30 million customers. Amazon remains chipper on 4Q profitability.

When it’s not shopping for computer companies, or battling for proxy votes, Hewlett-Packard is trying to get into our living room. On Halloween, it announced an Internet-ready Digital Entertainment Center for under $1,000. It looks like a VCR and stores about 750 CDs, about the same as our executive editor’s garage. It has a 40 gig hard drive and plays Internet radio stations selected by partner RealNetworks. It writes CDs but lacks DVD functions. A great stocking stuffer if you have feet like the Shaq O’Neal.

We don’t need no stinkin’ taxes! Congress has sent President Bush a bill to continue the moratorium on Internet taxes for two more years and he has already said he’ll sign. "The administration believes that government should be promoting Internet usage and availability, not discouraging it with access and discriminatory taxes," the White House said.

Federated Stores swung to profit in Q3 after a 7Q sag. Net income is $3 million or $.02 per share. Tiffany tanked by 34%, losing 16 cents per share. Diamonds are forever but right now bargain-bin knock-offs are more inline with the times.

Auction giant eBay, Inc. recently reaffirmed its aggressive growth targets despite the harsh business climate. The revenue goal stands at $3 billion with 2002 net revenue expected to be just shy of $1.1 b. The eBay marketplace is thriving across geographies, trading categories, pricing formats, listed items, user growth and the services we offer our community, according to a senior company representative. It also continues to do some great reputation marketing with it’s "Auction for America," an initiative that has raised tens of millions for 9/11 victim families.

Toys R Us, the nation’s largest toy store chain, recently posted a wider 3Q loss as expenses from store-remodeling and waning consumer confidence after 9/11 hurt results. It was the third straight quarterly loss for the Paramus, NJ-based retailer. The company said that assuming its sales recover, it expects to return to profitability in Q4. John Eyler chairman and CEO said the launch of new products and the start of a new video game cycle could help the company boost sales in the Holiday season. He said Toys R Us now had 433 Mission Possible stores --which feature themed areas and are set up in a racetrack format rather than the old supermarket-type layout. Among its segmented highlights, he reported www.toysrus.com -- operating with Amazon.com--lost $17 million in Q3, in line with expectations, and down from $30 million a year ago. Web sales rose to $39 million from $23 million.

Cell phone leader Nokia has launched three new phones including a color-screen model with built-in camera in an attempt to regain momentum in a globally stalled market. The Finnish company holds about a third of the total market that sells about 400 million handsets annually.
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Got a hot tip? Contact: keithn@telocity.com
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  Microsoft Pre-launches TabletPC Again
By ChannelMedia Staff Report

Microsoft used this year’s Comdex to unveil its Tablet PC, which went much better than when they launched it at last year’s Comdex. It was no great surprise last time either when you consider the company’s earlier efforts and discussions boosting this type of product.

The Tablet PC is a full-featured computer delivered with a touch screen, wireless connection, as well as speech and handwriting recognition. The Tablet PCs is positioned as a full use computer, and will be priced in the mid-range when it ships sometime late in 2002.

The device is designed to provide very long battery life, portable and support 802.11 wireless connectivity, with Bluetooth coming sometime in the future. An electronic pen will either translate, or simply record user input as electronic ink. Microsoft has lined up several hardware OEMs including Compaq, Acer, Toshiba, NEC and Sony. Intel and Transmeta will provide microprocessing power.

It ‘s also somewhat interesting to look at who is not behind it, at least right now. The list includes Dell, IBM and Hewlett-Packard. Michael Dell told a local Texas newspaper his company is looking at Tablet PCs as far down the road as 18 months. Dell, usually in lockstep with Microsoft, focuses on markets where it can enjoy immediate return.

Tablet PCs have been launched with hoopla several times over the past decade, so far failing miserably, except in narrow vertical markets. But Microsoft is banking on a new, as yet unreleased version of its Windows XP OS, lower component costs and users apparent willingness to now try handwriting input.

It remains to be seen, however, how the product’s pricing strategy will fare in the enterprise. It’s expected to cost from $2,000 to about $4,500. That apparently won’t cover added costs for docking station, desktop screen, external keyboard, CD-ROM drive and possibly additional components aside from the tablet. Software developer kits are just coming out now. It remains to be seen when any 3rd-party apps will be available

If electronic ink and note taking are so important, why not use a $500 PDA with that capability? Even combined with a mainstream PC, the cost would be lower. Competitor Palm has been talking about a tablet for some time. Now might be the time to enter with a low-cost competitive offering.

Make no mistake. Microsoft intends to succeed. Where in the past it was often viewed as bringing handwriting technology and supporting tablet concepts mostly as a defensive move, it is now looking to stay. Because of this, Microsoft can be expected to take as much time as it needs to get its software right. That is probably why there is no concrete ship date, simply later in 2002.

So don’t bank against this concept, but still, it might be wise to let the first generation pass by and let the market develop before jumping onto the bandwagon.
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  Gartner Dataquest Says Game Consoles to Top 49 Million in 2002
By ChannelMedia Staff

With the launch of two new video game consoles, worldwide shipments will reach 49 million units in 2002, up from 29 million this year, according to Dataquest Inc., a unit of Gartner, Inc. (NYSE: IT and ITB).

"Consumers may not be interested in upgrading their PC to run spreadsheets faster, but in video game consoles, hardware performance is 'in your face' obvious," said Andrew Johnson, vice president at Gartner Dataquest. "It is the unending quest for more lifelike graphics that will keep consumers coming back to retailers for more gaming devices."

Developing high-performance game consoles is a significant project for hardware vendors. Gartner Dataquest analysts said with proprietary silicon solutions, these consoles require high investments to stay on the leading edge of the performance curve. This high investment necessitates longer product life cycles for more software profits.

"This high investment also gates the market for new competitors, giving Sony PlayStation and PS2 models a somewhat protected market," Johnson said. "But Nintendo and Microsoft are ready to challenge Sony if economic conditions do not get in the way."

A recent GartnerG2 survey found 75% of video game sales will be to consumers who already have a video game console, up from 55% last year.

A new competitive landscape may shorten life cycles, leading to new consoles in 2004. This would have a tremendous impact on business models. Gartner Dataquest analysts said manufacturers also must be prepared for more cautious consumer spending, a slower production ramp and distribution capacity, tempering 2002’s upturn.

"Increasing capacity in 2002 is no small task for Microsoft, Nintendo and Sony," Johnson said. "Their consumption of component devices, such as hard disk drives, will reveal how fast vendors can ramp. While gaming devices have been popular within their expanding population of gamers, long-term growth into the mass market of non-gamers is a serious issue. Game titles will play a key role in expanding the addressable market."

Gartner Dataquest is the recognized leader in providing the high technology and financial communities with market intelligence for the semiconductor, computer systems and peripherals, communications, document management, software, and services sectors of the global information technology industry.

Gartner, Inc. is a research and advisory firm that helps more than 11,000 clients understand technology and drive business growth. For more information, visit www.gartner.com. To subscribe to Gartner Dataquest programs, please call 800-419-DATA, or 408-468-8000. Reports can be purchase on www.gartner.com.
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  Lower Prices May Keep MP3 Sales Strong
By Jessica Wilke, ARS Research Analyst

This season, digital audio player manufacturers and their customers may be getting exactly what they wished for. Until this year, most digital audio devices were priced too high for many potential customers. Now, falling flash memory prices have positioned MP3 players at or below the $99 consumer sweet spot just as we go into the Holiday season. As memory prices continue to drop, digital audio players may soon be as common as CD players.

In the digital audio market, MultiMedia is the most prevalent form of flash memory. However, Sony is currently working with numerous firms to integrate its proprietary Memory Stick technology into other digital audio players, such as Samsung’s Yepp line. If they succeed, you can expect the competition will further drive retail prices down.

Average Retail Street Price for 32MB Removable flash memory



Source: ARS Removable Flash Media Retail Scorecards

Within the past four months, SONICblue, First International Digital, and D-Link all have introduced sub-$100 MP3 players. SONICblue’s Rio One, First International Digital’s irock! 500 series, and D-Link’s Roq-it DMP-210 not only sell below $99, they also contain memory expansion slots. Eight months ago, 32MB MP3 players hovered in the $130 to $170 price band. Now, they’re under $99. The following chart illustrates how far prices have fallen since February.

Retail 32MB MP3 Player Average Street Prices



Source: ARS Digital Audio Retail Price/Margin Models

Not all category vendors are concentrating on the low-end. New music storage products that can hold over 1GB have become increasingly popular as music enthusiasts go mobile. Three weeks ago, as Intel was exiting the digital audio arena, Apple jumped in with its new 5GB iPod MP3 . The iPod uses Apple’s exclusive FireWire cable, enabling users to transfer entire music CDs in less than 10 seconds. While the iPod has been criticized for its steep $399 price, its data transfer technology is second to none and raises the bar for portable digital audio devices.

Memory serves as a prominent market driver for all digital audio products. With flash prices falling, consumers will enjoy greater choice. This Holiday season, digital audio manufacturers hope consumers will take advantage of affordable prices, stuffing shopping carts and stockings with MP3 players.

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  Bluetooth Smiles at Last
By ChannelMedia Staff

Bluetooth, wireless networking’s once bright star has lost considerable luster over the last year as it routinely failed to fulfill its lofty promises. It may have hit its nadir when Microsoft announced recently it wouldn’t support Bluetooth in its forthcoming Windows XP OS. The technology, which permits wireless data transmission up to 10 meters at 1Mbps, had been supplanted by the 802.11 family of mixed alphabet products.

But the tide seems to have turned as delays over which 802.11 version will be used—a, b, or g—brings realization that the two technologies are designed to cohabitate rather than compete. Microsoft has even come back onboard, announcing future OS releases including Windows CE .NET will support Bluetooth. Redmond’s approval is likely to encourage legions of developers, and a long-overdue groundswell.

Bluetooth hardly dominated Comdex, but neither did anyone else. It did appear in several key products. Intel, long a supporter, and Hewlett-Packard showed a concept PC featuring a Bluetooth-enabled mouse. Intel says it will build Bluetooth support into its mobile chipsets, as well as 802.11. Sony featured it in its Network Handycam using Bluetooth’s Web-browsing and e-mail capabilities.

Cambridge Silicon Radio, a leading Bluetooth silicon developer claims it now has 100 design wins, and supports a power list of licensees including IBM, Sony and NEC.

Over the past year, Bluetooth has suffered from self-inflicted wounds as well as competitive thrusts. Many viewed it as a rival to 802.11, but it isn’t really. It allows a user's handheld to talk to a mobile phone. 802.11 replaces wired connections LANs, and requires a great deal more power.

Other concerns, including chipsets, security, interference, spectrum availability and interoperability seem to be getting resolved as well. The critical cost factor is gone now that the price is in the $20 price range and is expected to hit the magical $5 sweet spot soon.

Resurgence signs started last month when the Bluetooth SIG revealed it had qualified 108 products during the last quarter, the bulk being cell phones, or computer electronics and consumer electronic devices. There are now 350 qualified Bluetooth products and it is anticipated that next months Bluetooth trade show in San Francisco will see more new products unveiled.

Contact: Keith Newman keithn@telocity.com
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  What's In a Name?
By Scott Reedy

Over the last seven years or so working in marketing and merchandising I’ve spent countless hours listening to debates on what to do with customer name lists. Most companies are unclear on the value of their own database and how to use that value to gain revenue. There’s a whole science dedicated to it. I’m not a Database Marketing expert, but I have come to some basic conclusions about the value of names.

Basically there are two keys things to understand: Acquisition Cost and Valuation. Acquisition cost is fairly straightforward. To get the customer acquisition cost, take your annual net marketing expense and divide it by the number of customers (not emails) you obtain.

Customer Valuation--how much you will get out of the customer—is slightly trickier. Its best measured in terms of gross margin, not sales. It is usually called Customer Lifetime Value (CLV), but that’s a bit of misnomer. Typically you take the average net profit per sale and multiply it by the average number of times a customer will buy from you over a two-year period. So it is not really Lifetime Value, but does give you an approximate number for budgeting marketing dollars.

These are important for two reasons:
First, you want to know if a program will earn back its investment and in what time. If you know how much it costs you to obtain a customer you can determine how much you want to invest in a marketing program to acquire the name. You also can use it to compare against competitors and industry standards.

Second, you can use CLV to put an asset value on your customer list if you sell or merge the company. For example, if you have 100,000 customers and they bring you $50 in net gross profit over a two-year period, you have a $5 million list. However, customers must be maintained to meet the expectation. It’s like growing grass. You have to water, fertilize and periodically mow. Untended, it grows into a weedy mess or browns out.

Another term, Earn Back Period, defines where customer acquisition costs and valuation meet as a time function. Listen up -- you will hear these terms used by company execs in broad sweeping terms. Sometimes they know what they’re talking about, but in any case, using them this is good thing. It means they’re tracking their data.All this said I have some general numbers that I use when I don’t know anything about the list or company. They are: $5 for an email, $20 for a name, address + email, and about $50 for a buyer. My experience tells me these numbers will hold up fairly well over time. Try running your own to see how closely they match.

Scott Reedy is an Independent Channel Consultant. With over 15 years in the computer channel, he has had tenure at several companies including Apple Computer, Ingram Micro, Multiple Zones, and Onsale / Egghead.com.
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Contact: scottreedy@hotmail.com

  The Customer’s Right To Choose
By Steve Cross, The Cross Channel Group, Inc

I first visited PC Connection in 1989. They were still housed in the funny little offices of a converted New Hampshire farmhouse. They had moved into them when they first started with $8,000 in 1982. Now a public company with annual sales in excess of

$1 billion, PC Connection has succeeded enormously by responding to customers choosing their buying channel. PC Connection was also an early mover into e-tail, meeting customer priorities for buying on the Internet.

Responding to customer choice drove PC Connection. I believe customer priorities generate channel choice. Let's look at recent history. As Internet access became more available, some customers chose to use the Internet for buying/ordering of computer/consumer electronics goods. Just like in the late 80s and early 90s some customers chose catalogs.

Look at how fast the catalogs grew to meet that new choice.

Customer demographics and psychographics drove that choice. Maybe the emergence of dual income households, increased traffic in the large cities, faster modems. Some confluence of factors created an environment where customers decided to buy in a different way than they had before. Their priorities changed and opportunities to meet that change presented themselves to merchants who saw that need and filled it.

A change in the customer's purchasing mechanism only works when customers, or prospects, decide to use it. The trick is to be close enough to your customers to figure out when that change is occurring, and jump on it. That's where advantage originates. The companies who will lead tomorrow are those who are finding out where their customers and prospects are going today.

Steve Cross is a leading consultant specializing in building value for high tech companies. He is best known as former Vice President of Sales at Connectix during their turnaround from under $1 million to over $70 million in annual revenue from 1993-1997. His clients have included Pinnacle Systems, Visioneer, Dazzle, Network ICE, Margi, Aladdin, Outpost.com, and many others.
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Contact: steve@crosschannel.com 408-528-7211

 

Are Happy Days Here Again?
By Shel Israel, Channel Media Managing Editor

It seems to me the thud you just heard was the sound of the economy hitting bottom. It’s a bit bruised, but the good news is there appears to be a light at the end of the tunnel where many people feared a brick wall. The tunnel is also shorter than we thought.

I predict this Holiday Season will be a pleasant economic surprise. Consumers will spend—digging deeper than they plan and perhaps at the last minute, but with greater appreciation for the people they love.

Recently, someone reminded me of the movie classic, “Being There,” in which Peter Sellers often repeats, “Things will grow in the spring.” Of course, Sellers was playing the role of an idiot, and I may be doing the same, but I believe the U.S. economy will be downright healthy by mid-spring.

I used to cross-country ski in early spring. Gliding along slushy ruts, I’d suddenly notice buds forming on trees and little green sprigs popping up through the snow. I’d know brighter days were coming and that knowledge got me through the last and dreariest days of New England winter.

Okay, I’m not quite ready to burst into a chorus of “Happy Days are Here Again,“ but I’m feeling the anticipation of change and I’m seeing symbolic buds and sprigs all over the place.

Here are a few:

  • AOL reports that advertising has, ever so slightly, notched up for the first time in 18 months.

  • Consumer confidence jumped back up last month—significantly.

  • Nielson, Harris and Gartner all reported online consumer sales are downright explosive. While forecasts vary for Q4, they are all in the double or even triple digits over last year.

  • Investor Angels are singing—at least some of them. I had dinner recently with Carol Sands, founder/director of The Angels Forum, and Forum member Ed Esber. They sound absolutely bullish. Carol recalls no time when there were more and better investment opportunities. She reports that her group’s seed investment rate has escalated significantly since August. New companies mean new products.

    Angel investor Scott Briggs, a past Ziff Davis president, is also optimistic, although a shade more cautious. “Barring any unforeseen new catastrophe or lay-offs, the worst is probably over. A lot depends on how the consumer acts over the Christmas season. If we do OK, it will signal everything’s ready to roll.”

  • I attended Dick Shaffer’s VentureWire conference, “Managing the Downturn--Survival Strategies for 2002.” With a title like that, I brought bandages in case anyone sitting nearby slashed his or her wrists. But much of what I heard was again guardedly bullish.

    The panels and speakers were filled with industry veterans like Bill Campbell, Gordon Eubanks, Bill Krause, Sandy Robinson and others who have been there and done that repeatedly and usually successfully. I heard speakers forecast that the economy would not turn for six months to a year, but three times I heard the disclaimer, “perhaps sooner.”

    Shaffer’s VentureWire takes the industry’s only daily measure of private investment activity. He estimates that currently, over $105 billion in venture is available.

  • My work in starting ChannelMedia, has given me the opportunity to chat with technology retailers. I sense an undercurrent of optimism that branded retailers will hit their targets for the quarter. I put particular stake in the retailer’s perspective for two reasons.

    First, they have their fingers on the pulse of the consumer, the driver for two-thirds of our overall economy. Second, retailers use intuition and observation rather than just historic data. You can never tell the future, it seems to me, just by looking in your rearview mirror.

  • Retail stocks are running well ahead of the market. Branded value leaders like Target, Wal-Mart and Costco have been performing extremely well, up at least 25 percent in the past eight weeks.

  • Consumer spending last month jumped a record 7.1 percent. While the bulk of it may have been auto sales, there was impressive increase in apparel and accessory spending as well as department and discount stores. People still shop when they’re depressed and the end result has been the happy sound of cash register chimes.

None of these are overwhelming indicators. I can already anticipate readers stacking up data that would indicate Warren Buffet was right when he forecast eight more years of lackluster economic performance. Warren is the only guy this side of Bill Gates who can actually afford eight lousy years. In any case, I’m willing to bet he’s wrong.

Of course, as Scott Briggs points out, the wildest cards are in the hands of the diabolical thugs who put anthrax in mail and jets into buildings in the name of whatever it is they consider holy. Perhaps it’s my secret fondness for cowboy movies that leaves me thinking the good guys will win in the end and the bad guys will either disappear or at least spend the rest of their days huddled in cold Afghani caves.

Are Happy Days really here again? I think they soon will be. And if any of you speak to Warren, tell him I’ll bet my net worth against his that I’m right.
Shel Israel writes for CEOs and corporations and consults on corporate messaging.
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Contact: shel@ItSeemstoMe.net


 
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