Cover Story
A Season Like No Other

Retail Digest:
Hello Fry's Outpost, Goodbye Egghead

Opinion
A New Beginning


Research and Analysis
Windows XP — Freedom on Microsoft's Terms

Online Retail Quarter May Top $25 billion

Channel Life
Bright Hopes for the Season

Product Update
Handheld Makers Pursue Corporate Customers

Tech Watch
AMD Inside? Could Spell Trouble for Retailers

Guest Column
The 85 Percent Rule

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November, 2001   
  A Season Like No Other
By Shel Israel, Managing Editor

The only certainty for retail this Holiday season is no one knows how it will turn out. A deeper-than-expected recession, a drop-off in consumer confidence and the horrific acts of Sept.11 all make this a season like no other.

Will people shy away from in-store crowds? Will moms keep kids off of the laps of strangers in Santa Suits? Will toughened airport security and baggage laws discourage Holiday travelers laden with gifts? Have events changed what people will purchase and where?

Unfortunately, definitive answers won’t be available until January, but there is compelling evidence that this year will not be as bad as some fear. In the national psychology, this may be a remarkable season for giving, simply because families and friends value each other highly these days.

Merchants and market pulse-takers see at least one very bright light holiday tree and that is the Web. Gone are the buzz, bravado and disappointing numbers of the last several years. The weaker online retailers have been pruned from the tree and retailers with integrated approaches are more prominent. The results are that Web sales are red hot and changes in travel behavior portend to make them even hotter. Merchants are reporting online sales are up well into the triple digits over comps. Industry reports that in September--a month in which all patterns were disrupted—online sales increased by 54 percent to $4.7 billion over the same month last year.

One of the last pure Web retailers is 800.com who has stayed focused on consumer computing and home electronics. They report this year’s sales and traffic both up in the low 40 percentages. Sales for the first three quarters is just shy of $50 million. OfficeDepot is flat at its more than 850 stores and service centers, but reports its Web sales grew by 60 percent to over $400 million.

According to Bruce Matthews, TigerDirect vice president for business development, online sales will be up this season by 300 to 500 percent. The self-proclaimed low-price leader continues to use an integrated, multi-channel strategy allowing customers the choice of dialing in or logging on. TigerDirect is enjoying record sales in computers, home networking, digital cameras, flat panel screens and CD-RWs.

Sept. 11’s disruption lasted only for that day according to Matthews. Then sales quickly returned to normal. “Of greater importance to us, online orders per person are higher than last year. People are just getting more comfortable with ordering on the Web. They can’t schlep on planes anymore, and that’s probably helping as well.”

DataVision, a midtown Manhattan retail power, reports that business flattened Sept. 11, but also improves with each passing day. However, DataVision’s recently revamped Web site has enjoyed a dramatic increase in sales since switching to an IBM e-business solution. “Web revenue is up several hundred percent this year and could represent 15 percent of total sales this season. Next year we could hit 25, “ reports Marketing Director Jackie Trilling.

Manhattan remains retail’s world center and the consensus is that all segments will be hurt by destination shoppers who stay home. “We may lose someone in Midtown Manhattan and pick them up in our New Jersey store,” says Michelle Israel a Bloomingdale’s buyer. We’re going to focus on customer incentives—making people feel appreciated. Among Bloomingdale’s tactics will be to bolster shop-by-phone programs. Bergdorf Goodman is trying to draw in family shoppers with readings by children’s book authors.

How it will all come out remains anyone’s guess. Office Depot provided some foresight in a recent earnings release that noted comps were off in the double digits in September, adding, “There are too many economic and political uncertainties to accurately predict our customer’s purchasing patterns over the next several months.”

In fact merchants may not even know the overall performance until the last minute. As DataVision’s Trilling notes, “Shopping keeps getting later each year. This season is like no other and we may not know if we made our numbers until the very last minute.”

Shel Israel also writes and consults for private companies. Contact: shel@sipr.com



  Hello Fry's Outpost, Goodbye Egghead
By the Channel Media Team

The Fry’s Electronics wedding to Outpost should be consummated by now. As you read this, they’re probably off honeymooning somewhere while coyly checking out each other’s dowries. Our bet is that this is a great match. Fry’s needs strong Web presence and Outpost needs everything else. Outpost chose wisely. The other suitor was PC Connection, whose true love remains B2B. Outpost and Fry’s both hold consumers and small businesses dearest to heart.

Egghead, one of technology retail’s greatest pioneers has finally succumbed after a long and valiant struggle. We’ll miss them. Best wishes to Victor, Ron, George, Terry, Jeff, and the team who shaped and guided this great franchise.

PC Connection recently tapped Ken Koppel as its new CEO. He’ll report to Chairperson Patricia Gallup. Koppel is former president of Ziff-Davis Publishing, where Channel Media’s founder Keith Newman worked for him. Keith says Koppel is a great boss, savvy with a steady hand.

Manhattan’s J&R has finally reopened after the Sept. 11 tragedy when their store served as a trauma center. Congrats and may you do well for having done good.

C4Sure may be the right B2B play for Office Depot. We shall see. Insight recently acquired Action, a $400M United Kingdom-based IT direct marketer.

BestBuy.com recently launched online information centers for appliances and cellular phones. Visitors will find in-depth information on washers, dryers, refrigerators, ranges, freezers and dishwashers as well as phones because such purchases are complex, says Scott Bauhofer, Senior VP/General Manager Online Stores for BestBuy.com.

Amazon.com will continue to direct ship electronics items from its site, but will offer an option for immediate pick-up at local Circuit City stores and get a piece of the action. The leading e-merchant has similar deals with Toys ‘R’ Us, Borders and AOL.

800.com, one of the last pure Web retailers of size has been busy. It’s raised $20 million in venture, acquired Roxy.com, EverythingWireless and tapped Holly Files to become their first CIO. Elsewhere in the Northwest, Djangos.com, an online and brick-and-mortar Oregon retailer acquired retail chain CD Warehouse for $3.66 million.

Cellular Warehouse, California's leading independent wireless phone and pager retailer, recently announced plans to go national and will move headquarters into Reno. "Cellular Warehouse and Gizmo Wireless have experienced a tremendous growth during the past few years through both local and national acquisitions of wireless retail operations," said President Victor Z. Gossler. Will someone please warn Nathan Morton?

Navarre is now handling Apple Software for Apple’s company-owned stores. Beyond.com is opening a Web store for LynuxWorks and Interact Commerce, makers of ACT!

OfficeMax is offering up to $400 in free products after rebate with the purchase of Windows XP. "Store associates have been trained to provide customers quick and easy answers to their Windows XP questions,” says Chairman Michael Feuer. Gateway is inviting people curious about the real-world benefits of Windows XP to attend Demo Days in Gateway stores. "People have been hearing about Windows XP, and now they're ready for a hands-on assessment," says Michael Ritter, vice president of solutions.

Ingram Micro’s IM-Logistics division is providing outsourced logistics services and supply chain support to Intuit. Under the new agreement, IM-Logistics serves as the exclusive 3rd party logistics partner for Intuit's retail channel, fulfilling the company's world-class software products and solutions for approximately 7,500 U.S. stores.

eMachines reported results for its most recent quarter with operating losses improving by more than 50 percent from the previous quarter. Net loss from operations for Q3 was $8 million, or $.05 per share, compared to a net of $17.7 million, or $0.12 per share in Q2. Continuing to operate virtually debt-free, eMachines increased its liquidity in Q3 to $191.3 million and restricted cash from the $153.0 million reported at the end of Q2. "Even in a difficult PC market, we are well-positioned to take advantage of many opportunities by successfully executing," says CEO Wayne R. Inouye.

Microsoft and Trans World Entertainment Corp. announced a comprehensive business, technology and marketing alliance involving the integration of Microsoft.net, Windows XP, Windows Media and MSN technologies into Trans World's 700 "FYE" branded music and video retail outlets across the U.S., as well as its fye.com Web site. FYE, the largest mall-based music and video specialty retailer will employ Microsoft .net, Windows Media and Windows XP to deliver a richer music-shopping experience both in-store and online according to a company spokesperson.

NVIDIA announced the opening of the "NVIDIA Gear Store," an online shopping site, selling exclusive NVIDIA logo gear and merchandise at http://www.nvidiashop.com. "We have been inundated with requests," reports Dan Vivoli, marketing VP.

Got news? . Share it with us. Contact: keithn@telocity.com (top of page)



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Looking to hire someone in a channel-related position (i.e. Buyer, Sales Manager)? Promoting an event? Have a service that you want to list? Other comments you want to share with the Channel Community? Send the information, as brief as possible to keithn@telocity.com.

  A New Beginning
Keith Newman, Editor-in-Chief

Ten years ago, I started a publication called Computer Retail Week (CRW) that became the industry’s weekly standard. The experience was a pure, unadulterated kick in the pants.

Computer technology was a dynamic growth market with entirely unique characteristics and characters. We had a great team to serve the technology retailers information needs. Retail is still exciting but over the decade the channel has significantly broadened. Online retailers did not exist in 1991. Direct marketing organizations are bigger, stronger and enjoy a credibility they didn’t have back then. In fact, the Channel today is critical to the success or failure of virtually every technology product from microprocessors and components to woofers, tweeters and carrying cases. Now, thanks to the great folks at Vision Events, Insider Marketing and Ingram Micro, I get to provide you and the Channel with ChannelMedia a new endeavor for these new times.

In a positive new way, technology has changed us. Today we can bring the Channel the news it needs by e-mail and via the web much more efficiently than paper. We can use these technologies to can editors and readers together because now, instead of cumbersome Letters to the Editors you can just zap us an e-mail in praise or protest of what we’ve said and we can share more of your comments with the entire community.

I’m excited to bring you this first issue but I expect each new issue will be even more valuable because your comments will help guide us. ChannelMedia is intended to be a community effort. To achieve this we need to hear what the community thinks, hopes for and worries about. In return, we will make you better informed and more productive.

My special thanks to Scott Reedy, Shel Israel and my other contributors and supporters who have helped make my dream a reality.

Keith Newman is Editor-in-Chief of ChannelMedia and the CEO of Newman Media.
Contact: keithn@telocity.com
(top of page)


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  Windows XP — Freedom on Microsoft's Terms
By Suzzana Ellyn, ARS Photo Sharing Analyst

Windows XP promises consumers the "freedom to create, connect and communicate." It is indeed great for digital technology beginners. Imaging and audio services sit right on the desktop, making them easier to use than ever before, but is this freedom or subliminal control? Users may be so blinded by all the hoopla, they may not notice they’re being channeled to a select group of 3rd-party Microsoft vendors, selected not necessarily for quality but because they have the financial wherewithal to extract heavy toll charges.

In order to be featured on Windows XP, third party software must meet compatibility standards and, according to one resource, need to ante up to $1 million to be part of the US Release. Want photo printing? XP limits you to Kodak, MSN Photos (Fuji), and Shutterfly. In addition to the rumored upfront fee, third party online photo services interested in being featured in the new OS must also pay a fee for every picture printed via XP. This is a deadly barrier for small companies, like a Club Photo or FotoTime, who frequently bring the freshest innovation to the game.

Microsoft does promise to offer online photo finishers a way onto the XP Online Printing Wizard. They'll have to develop drivers to put their icons into the OS. It would then be left up to the XP user or a third party to install and set up that driver, which can be tricky for novices.

Is XP is a viable threat to the online photo sharing community? Perhaps. Perhaps not. Companies like PhotoAccess shrug it off. They see more value to leveraging established retail customer relationships than getting embedded on an OS. They've established more than 20 private label relationships with drug stores, photo labs and retailers, arguing rather effectively that XP is not sufficiently compelling to change people's habits.

Internet Photo finisher dotPhoto is also thwarted by last month’s launch hoopla. They think wireless apps offer greater promise and predict that within two years, digital camera users will transmit images directly from their camera to the Internet. They predict digital cameras will be built into cell phones and cellular modems will be built into digital cameras. "Click & Deliver" systems will send photos directly to the server eliminating the difficulty of uploading photos and make the OS advantages irrelevant.

In Microsoft’s favor, it is rekindling the excitement for online photo services that faded with last year’s dotcom implosion. The heavily financed XP launch is raising interest and enthusiasm for recently stalled e-commerce activities like online photo sharing.

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Visit us at www.ars1.com. Contact: Doug Moore dmoore@ars1.com (858) 551-0008
(top of page)


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  Online Retail Quarter May Top $25 billion
By Michael Cruz, GartnerG2

Question:

Will consumers worldwide go online to do their holiday shopping this year?

Answer:
Yes! At $25.3 billion, the forecast for fourth quarter Internet retail sales will exceed last year's fourth quarter total by 39%. Several factors are driving e-commerce growth in 2001:

The online population is larger and more experienced. A push by some governments, such as Singapore, Korea and Hong Kong, to bring their citizens online has contributed to rapid Internet penetration.

In Europe, the rapid growth of bricks-and-clicks retailers has lifted consumer confidence. Customers prefer to buy online from a brand they know and trust.

Retailers in Australia, New Zealand, Hong Kong, Singapore, Korea and Taiwan are developing multichannel sales and marketing models, including some direct selling of products and services on the Internet.

Adoption of broadband is improving the online experience of many potential consumers. Also, more and more consumers access the Web via TV and mobile devices, increasing their opportunities to spend money online.

Vendors continue to improve their online presence. In the United States, satisfaction with online retailers was much higher in the 2000 holiday season than in 1999, with 75% of buyers saying they were very satisfied with their experience. In Europe, e-tailers are improving their site functionality. Flexible delivery times and new delivery methods are also encouraging customers to buy online.

In Asia Pacific, retail banks, credit-card companies and domestic consumer portals are actively promoting and fostering Web consumption with site certification and extended customer loyalty programs. Even here, the fourth quarter is becoming a holiday shopping season. Christmas has penetrated the local culture of many non-Christian societies as a family and friends gift-giving celebration.

Although holiday online shopping continues to grow, the rate of growth is slowing. A recent GartnerG2 survey of 16,449 U.S. consumers indicates a 3% decrease in U.S. holiday shopping as a result of the 11 September attacks. And several other factors are slowing growth:

Narrow-band access prevails in much of Europe. Slow access discourages consumers from browsing retail Web sites for long periods of time.

In North America, retailers expect one of the weakest holiday spending seasons in the past 10 years. Like the brick-and-mortar channels, e-commerce sales will reflect this weakness as well.

In Asia Pacific, slow financial recovery from the 1997-1999 regional economic slowdown has been exacerbated by a multinational economic downturn, slowing holiday shopping.

Several inhibitors to online shopping are specific to Asia Pacific:

The great diversity of languages, cultures and religions is difficult to serve with a single retail business model.

Concern about secure messaging technologies and Web servers, privacy of personal information, true identity of host Internet service providers, hacking and online viruses is high relative to the number of Web users here.

Many Asians still prefer face-to-face buying and live bargaining - mail order is only popular in Australia, New Zealand and Japan.

Despite the continuing dot-com consolidation and economic uncertainty, GartnerG2 expects an appreciable increase online holiday sales this year. Steady growth in the number and experience-level of Web users will drive the increase as the Internet becomes an increasingly important retail channel.

Michael Cruz is a senior research analyst in Gartner Research. Prior to joining Gartner, Mr. Cruz was a professor of communication arts at the University of Wisconsin. He holds a bachelor's of science degree in math, and Master of Science and doctorate degrees in communication from Michigan
State University.

Contact: michael.cruz@gartner.com
Visit GartnerG2.com for more information.

(top of page)


  Bright Hopes for the Season
Keith Newman, ChannelMedia Editor-in-Chief

You listen to the predictions and retailers might consider staying under the blankets until next spring. Everywhere, it feels like the season to be somber. Are there no bright hopes?

Do we dare open our mail, including those 20 Holiday catalogs-a-day? Is e-mail spam any better? Intel's profits fell almost 70 percent. Who’s didn’t? If companies haven’t lost a fortune this year, they weren’t really trying. Merrill Lynch says this year’s PC sales will shrink by six percent in the U.S. and 17 worldwide. Aftermaths of 9/11 horror, predictions of a looming global recession. In a recent research report the bank predicted dismal global circumstances will lead to a decline in unit shipments, revenue and average sale prices. Recovery, the company added, is at least a year away.

Horsefeathers. I see lots of reasons to be optimistic.

True, it’s a Holiday season like no other. It’s even less materialistic—never good for retailers. But people this year will want to express their caring to loved ones, I predict. People will spend on this, our first chance as a nation, to celebrate life.

Web sales are most promising. Everyone we ask says Online sales are robust. Amazon is flirting coyly with its first profits ever. The professional forecasters are talking triple digit growth Let's just hope their crystal balls don’t need defogger.

There’s compelling evidence that PCs will enjoy strong sales in 2002, not just because the 2001 comp figures were dismal. Faster Web access and better Web business services and a strong game/entertainment market are all cause for optimism.

What about this quarter? Yikes, isn't anything out there hot? Alex, can I have "technology products that start with X please? " WindowsXP! X-box! How ‘bout XML—the stuff behind Microsoft.NET’s curtain? Besides the boon to Nanook of the Northwest, there are lots of silver linings. CDRWs are walking off the shelf and we haven’t even got to the gift-giving part of the Q!

Gateway may be consolidating its stores. But Apple’s opening. The Palo Alto store is almost walking distance from Steve Jobs house. If needed, he might just go down there to sell them one at a time.
I predict handhelds will remain hot, particularly units well-integrated with cell phone technology. Digital cameras that can store 30+ high resolution photos and storage/player devices that record and play songs better, cheaper and faster will be under forests of Holiday trees this year. And if you feel really generous, I’ll send you my address.

What do you think? Will this Christmas turn green or stay red.

Keith Newman is also CEO of Newman Media. Contact: keithn@telocity.com
(top of page)


  Handheld Makers Pursue Corporate Customers
By the Channel Media Team

Palm stands as one of the few companies ever to beat Microsoft in a prolonged head-to-head fight. Palm and its OS licensees like Handspring have significant edge in consumer sales over Microsoft’s Pocket PC 2002 and licensees like Compaq and Hewlett-Packard.

But consumers were only the preliminary bout. Now comes the fight for corporate and business markets.

While the consumer market is not saturated, observers say it has higher penetration than corporate and is feeling margins tighten from pricing pressure and low consumer confidence. All players are eying the corporate customer and agree wireless is where the war will be fought.

Everyone’s touting great new features that are not quite ready for prime time. Promising new technologies are only available as add-in cards or as 3rd-party peripherals. Not that add-ins are bad, but many customers may be disappointed to learn they have to buy add-ins to get the features they wanted in the first place.

Steve Ballmer, Microsoft's CEO, proclaimed that business users want the PDAs to be an extension of their desktop, particularly e-mail and Web surfing. He said PocketPC 2002, along with a slew of new products, was well positioned to meet that demand with Bluetooth’s short range wireless connectivity, 802.11 wireless connectivity and cellular capabilities.

All three are only available today as add-ins.

The same is true for Palm. They’ve suffered several setbacks that include shelving its cellular device at least for this year, backing out of cellular deals with Motorola and Nokia.

Palm licensee Handspring has unveiled the Treo which seems to be the first true all-in-one handheld. They’ve replaced the usual PDA navigation tools with surfing and e-mail capabilities. The catch is that Treo won’t ship until later this year or early next, losing a critical time-to-market edge on Compaq, H-P, NEC and others built on the Microsoft OS.

Microsoft has repeatedly tried and failed to make headway in a market dominated by its rival. It has revamped its OS once again and this time it looks impressive. Already Compaq's iPaq is making strong headway in the business sector, and while it does not equal Palm in units sold, in a recent quarter it equaled Palm's revenue.

What’s at stake is the high margin segment. In today's depressed sales environment, this is the area of growing concern to both camps. "You can own the enterprise sale, but you cannot in the consumer market," said Gigi Wang, IDC’s vice president of communications and Internet research. And that means add-on sales, l docking stations, expanded keypads and so forth.

There are strong differences between the two camps, at least right now. Palm and its licensees are still primarily organizers. Microsoft is attempting to extend the desktop it already owns, with scaled down versions of classic Microsoft apps. Palm plans to add richer multimedia features in the near future, the result of its purchase of Be.

These differences are expected to diminish over the next year. Palm is asserting it will move more toward a PocketPC 2002 look rather than the other way around. Whether it can survive a new competitive assault from the Redmond powerhouse remains to be seen.

Contact: Shel Israel Shel@sipr.com
(top of page)


  AMD Inside? Could Spell Trouble for Retailers
By the Channel Media Team

What do HP and Compaq really have in common? They are the only two major PC makers using the Athlon XP microprocessor from Advanced Micro Devices (AMD). AMD has decided to use a new method to measure power and performance. It may be more accurate, but also leaves retailers with the headache of comparing apples and oranges to customers who don’t buy when they get confused.

Instead of using the traditional MHz and GHz tools to measure chip speed, AMD is using a convoluted tool to measure its new generation versus its last. In the process, it takes a cunning competitive shot at arch rival Intel’s Pentium 4 .

AMD claims, with some backing from independent test labs, that tools like MHz are not accurate for measuring real performance. They argue that MHz only tests the silicon equivalent of RPM rather than real horsepower.

They’ve launched an effort, called the True Performance Initiative (TPI), to help develop new metrics or benchmarks based on the X86 architecture. They’ve enlisted a number of 3rd party companies to help develop the TPI, and it is expected to release the new standard early next year.

AMD is not the first to try. Apple Computer has been campaigning for years with its PowerPC. More recently, Transmeta has argued current benchmarks don’t measure true performance. Neither company has AMD’s heft. Their championship of a new system could tip the balance, but in the meantime dealers are left with two measurement systems between competing major brands.

Jerry Sanders, AMD's chairman and chief executive argues TPI is necessary to overcome steep marketplace barriers. For 20 years, dealers have been telling customers that MHz was the right tool to judge chips. Then there’s Intel’s massive marketing budget selling the message that it still is
But clearing confusion will be a challenge at the point of sale.

Retailers will be receive Compaq, Hewlett-Packard and other boxes that will list AMD chips as Athlon XP 1800+, 1700+, 1600+ and 1500+ with chip speeds of 1.54GHz, 1.47GHz, 1.40GHz and 1.33GHz respectively. That seems rather straightforward, until the next step when AMD positions these new processors versus existing Intel Pentium 4 chips that run at 1.8Ghz, 1.7GHz, 1.6GHz and 1.5Ghz,in other words, against faster chips.

AMD quotes a number of independent labs that clock its chips with a 25 percent performance advantage. Sanders vows AMD will always position its chips this way against Intel.

Chip speed is listed in the errata information on the newest systems, and there have already been customers reporting they thought they were buying a 1.8 Ghz chip rather than a slower one that performs tasks at the same relative speed. It gets further complicated when one considers that Compaq and HP also use Intel chips. Reps will have to know the difference and sales people will need to be able to explain it on the floor.

The issue may get more complicated before it gets simpler. Intel is expected to speed up its Pentium 4. Then it might be the one calling for new benchmarks.

Contact: shel Israel shel@sipr.com
(top of page)


  The 85 Percent Rule
By Scott Reedy

Some time ago, when I worked at Ingram Micro, my boss was Dave ‘Jaz’ Jaskulke. Dave was a great mentor. Like me, he’s a perfectionist; or at least he was. He taught me, as he had learned, what I call the 85 Percent Rule.

Dave had been working on a project for our Marketing VP Larry Carpenter. Larry was a gentle, youngish-looking man from the South and had a certain manner about him. Dave had prepared a well-polished report for Larry. I know. I saw Dave hunched over his computer for about a week, concentrating deeply, spitting out endless copies to the printer, and generally ignoring his personal life.

Finally prepared, Dave went into Larry with a masterpiece. Indeed it was. Larry complimented him on its thoroughness and detail. Then he made his point: Dave had spent about five times longer on it than he really needed. He should have done this in one day, not five. If he had done a basic report he would have been able to get much more done that last week. As he said, “You know, sometimes 85 percent is just perfect."

I have followed that rule to this day. It has helped me get more balanced in my work and life. Before, it was not uncommon for me to put in 10-12 hour days. My reports were crystal clean, my work prolific. I was getting things done at a good clip. But it was often for naught. When I saw others reports they were neither as clean nor organized as mine. I thought mine were better and indeed they were. What I was failing to realize is that it wasn’t the report that mattered, it was the data.

At its basic mathematical level this is the Law of Diminishing Returns. It applies to every project, every task. If you try to define every little detail, you will end up spending twice as much time on that project or task. Try it, you’ll see. Next time apply effort to where you think you have accomplished the task at 85 percent. You’ll find you can get five key activities accomplished that day instead of two.

Scott Reedy is an Independent Channel Consultant. With over 15 years in the computer channel he has had tenure at several companies including Apple, Ingram Micro, Multiple Zones, and Onsale / Egghead.com.

Contact: scottreedy@hotmail.com
(top of page)


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