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News
Channel Life: 2003 Will Be Harder Than 2002. Sorry.
By
Keith Newman, ChannelMedia Editor |
Sponsored
by:

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This is
no longer the new economy and certainly not the Internet economy,
it's the "show me" economy, according to Cisco's CEO John
Chambers. Yet despite that I was surprised to see the Cisco
reported an increase in profits despite of $990M vs. $660M
in the year-ago period. And this despite a small drop off
in sales. What does that tell you? It ain't easy out there
but if you have a plan you can not only survive but thrive.
Whether
you believe this or not, you should have an attitude that
things will get tougher. War, economy, corporate malfeasance
and a general tech malaise among IT decision makers does not
make for a rosy outlook.
What to
do…..Get tough, be aggressive and make things happen. Where
else can you cut? How about your partners? Managing partners
is time consuming, hence costly. Do you need all of those
partners? Can you point to their benefits? Can you demonstrate
the ROI of each partner? We are not talking black and white
data in many cases but you should be able to quantify which
of your partners are contributing and which one's are not.
If you can't my first guess is that they are not contributing
that much. My second guess if you don't what they are providing
you probably won't miss them. Its time to rack and stack them
- and I believe you need to do this on a regular basis not
as a purely reactive measure to a market downturn.
On the
plus side, you can move valuable internal resources (people,
dollars) to more productive partners (obviously) but you can
also get a higher level of strategic relationship with those
who are really contribute. And look what's coming up…it's
VARVision and the System Builder Summit the perfect place
to identify new partners, sit down and have meaningful evaluations
with current partners, Its not too late...Check us out at
www.varvision.com
or www.visionevents.com.
Keith
Newman is the Editor and Publisher of ChannelMedia - the SMB
Edition. We want to know your thoughts on the current market
environment, how you manage your channel for maximum effectiveness?
This newsletter is free, courtesy of Vision Events and we
are looking for contributors and readers. If you are interested
in contributing or sponsoring an article, please contact kanewman@sbcglobal.net.
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NEWS
News
from Intel: Centrino is Coming!
By
ChannelMedia Staff
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No, its not the latest comic book hero heading
for the big screen, Centrino is the name that Intel has given
its wireless technology that it will be encouraging its hardware
OEMs to include in their products, and the name it will be
trying to push into the publics mind as well. The naming represents
a break from Intel tradition. In the past the company has
pushed its microprocessors, such as the Pentium or Itanium,
as the key ingredient inside of a computer. With Centrino
the company will be pushing an entire technology, including
microprocessor, chipset and software.
The initial Centrino push will center on the company's Pentium-M
microprocessors formerly known by its code name of Banias,
the first in Intel's history that was designed specifically
for a market segment. The chip, which is claimed to have a
variety of features designed specifically for the notebook
and portable market is expected to be unveiled in March. But
that is just part of the picture. Another key component will
be the 802.11 wireless features that will come with its Calexico
chipset, however that has been delayed for some time due to
development and regulatory issues, and is not expected now
until the second half of the year at the earliest. Intel will
not just be dropping the Centrino name on the market, it has
developed a new logo and plans a marketing and advertising
campaign that is expected to cost upwards to $300m to help
establish the technology in the market's consciousness. An
advantage for hardware OEMs that adopt the technology is that
Intel will do all of the testing and validation to ensure
that the wireless features all work together. However, currently
many hardware companies buy their wireless chipsets from other
vendors and Centrino is an all or nothing proposition, They
have to use the microprocessor, chipset and software to use
the Centrino name. The can purchase any individual component
they wish, but only the total package gets the name, and the
marketing push. That push will be needed because there is
a lot of room for confusion. While Intel will start pushing
its Pentium-M as part of the package, it might be difficult
for the average consumer to realize that they are not buying
a Pentium 4-M, which is a horse of a different color. While
the Pentium-M will have a clear-cut advantage in areas such
as battery life, the Pentium 4- M will be the performance
leader by a wide margin.
The Pentium-M
chip is expected to operate at a top speed of 1.4Ghz initially,
while the Pentium 4-M is already running at 2.2Ghz and is
expected to jump to 2.4Ghz in the next few weeks. However
Intel claims that changes in its chip design will help close
the actual performance when compared using standard benchmarks.
Also Intel is expected to fade out the Pentium 4 M processor,
but not in the near future
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owners. © 2002 Networks Associates Technology, Inc.
All Rights Reserved. |
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is your source for the latest, greatest news. Plus, it's free.
All from your friends at Vision Events and Newman Media. Click
here to subscribe.
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NEWS
Network Associates introduces "Black Box" for Network
Security
By ChannelMedia Staff
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Sponsored
by:
|
Chris
Thompson, Vice President of Product Marketing, Network Associates
said the company has developed and recently launched a "Black
Box" - one of the most unique and groundbreaking products
for the network security marketplace.
Essentially,
the product, called the S™ Security Forensics Infinistream,
continuously records data and helps security and network managers
reconstruct and isolate problems and determine what went wrong
in a "security event" and then take appropriate actions to
fix the problems in near real time.
There
has never been a "black box solution"" and the ability to
immediately take action from the results. "This solution is
unmatched in terms of power and capacity," said Thompson.
With a
solution like the Infinistream Security Forensics, Thompson
suggests, VAR's and System Builders can bring together the
full set of solutions (i.e. firewalls, filtering systems,
anti-spam and virus software) and package them either as products
or as a complete solution that includes service and support.
Thompson
expects the product to sell well. Early trials have exceeded
expectations, he claims, and the there are many benefits to
selling a Network Forensics Analysis Tool, including:
- Real
time collection of all packets traversing the network
- On-line
data storage for mining purposes and detailed security analysis
- Proof
of events that intrusion detection and firewall tools identify
- Preserves
a long-term record of network traffic
- Quick
trouble spot analysis
List price
of the product is approximately $85,000 and early market adopters
will include law and government agencies, service providers,
carriers and financial service companies. The product will
be available in Q3.
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NEWS
Channel
Digest
ACCPAC
International, a subsidiary of Computer Associates International,
Inc. announced an agreement whereby ACCPAC will distribute
IBM's DB2 Universal Database(tm) as a standard component of
its ACCPAC Advantage Series(tm) and ACCPAC Pro Series(tm)
accounting software and other end-to-end business management
applications. ACCPAC Advantage Series and ACCPAC Pro Series
are designed to address the accounting needs of small and
mid-size businesses. Both serve as a foundation for ACCPAC's
integrated suite of end-to-end business management applications.
ACCPAC® will begin offering DB2® immediately with ACCPAC Advantage
Series 5.1 Enterprise, Corporate, Small Business, and Discovery
Editions. The offering will include the DB2 database and 3
user licenses, with the ability to purchase additional licenses
from ACCPAC. ACCPAC will offer the DB2 database option for
Pro Series and other ACCPAC end-to-end offerings in future
versions.
"With
over 60 million DB2 users in 400,000 companies worldwide,
DB2 is a proven, world-class database with impressive performance
capabilities," said ACCPAC President and CEO David Hood. "Delivering
DB2 with our applications provides tremendous value to our
customers and our global reseller network, offering a powerful
and affordable platform on which to deploy a scalable business
management system-and the freedom to do so in either a Linux®
or Windows® environment."
"We're
excited that ACCPAC has selected DB2 as their database of
choice and recognizes the value that DB2 brings to small and
mid-size business customers," said Scott Handy, Director,
Linux Solutions Marketing, at IBM. "The combination of IBM's
market share leading database software and ACCPAC's end-to-end
suite of business applications is an outstanding offering
for companies focused on managing their business, not their
technology."
GTSI
reported that sales for 2002 increased 19.3% to an annual
record $934.7 million from $783.5 million in 2001, due to
GTSI's growing capabilities in providing value-added IT solutions
contracts to its federal, state and local government customers.
Gross margin for 2002 remained stable at 8.3% from last year.
Operating income for the year increased 199.3% to $11.1 million
from $3.7 million last year. Net income for 2002 increased
112.5% to $9.5 million, or $1.04 per diluted share, from net
income of $4.5 million, or $.50 per diluted share, last year.
Sales for the fourth quarter of 2002 were $280.1 million versus
$280.0 million last year. Gross margin in the fourth quarter
of 2002 increased to 9.2% from 8.3% for the same period last
year. Operating income for the fourth quarter was $7.4 million
as compared to $7.8 million from the same period one year
ago. Net income for the fourth quarter was $5.1 million, or
$.54 per diluted share, versus net income of $5.0 million,
or $.54 per diluted share, for the same period last year.
Operating
expenses increased by 8.3% from $61.4 million in 2001 to $66.5
million in 2002, with a 19.3% increase in revenue. Fourth
quarter net operating expenses increased by 17.9% from $15.5
million to $18.3 million. Dendy Young, Chairman and Chief
Executive Officer of GTSI, commented on 2002 results, "We
are very pleased with the strong financial performance in
2002, which is a tribute to our hard-working and dedicated
employees.
"In 2002,
we continued to make extensive investments in GTSI. The purchasing
habits of our government customers create a seasonality to
our business, resulting in the first and second calendar quarters
typically producing weaker results than the third and fourth
calendar quarters. Because we believe that resources drive
sales, we are investing in new management and sales personnel,
facilities and systems. We believe that these investments
will allow us to capitalize on the significant increase in
orders anticipated during the third and fourth quarter of
2003, as well as the substantial opportunities that exist
in the government marketplace in the years to come."
Young
concluded, "GTSI's focus on driving sales and building for
the future this past year is evident in our strong 2002 financial
results. In 2002, GTSI won several new contracts, including
those with the Department of State, National Institutes of
Health, U. S. Department of Veterans Affairs, the U.S. Courts
and the U.S. Air Force.
"Our
government customers are more committed than ever to advanced
uses of technology. GTSI is solely committed to this cause,
combining our reputation as a Trusted Partner in the government
with access to multi-vendor solutions, the expertise of our
Technology Teams and unmatched industry tenure. In 2003 we
are committing all necessary resources to assist the agencies
that comprise the new Department of Homeland Security; GTSI
currently serves each of the new department's 22 component
agencies. We continue to have great confidence in the long-term
outlook of GTSI's business and marketplace."
Tom Mutryn,
GTSI's Senior Vice President and Chief Financial Officer,
stated, "A solid financial foundation and prudent fiscal management
will remain hallmarks of GTSI's operations in 2003 and allow
us to continue to work proactively to develop solutions that
are specific to the requirements of our government customers.
Regarding our fourth quarter results, while revenue was essentially
even with 2002, gross shipments increased by 10%, reflecting
continued growth. Our gross margin percentage increase to
9.2% was driven by one-time favorable product pricing and
by a favorable product mix."
GTSI's
backlog on December 31, 2002 was $82.5 million, a 21.9% increase
from December 31, 2001. While there can be no assurances,
based on the support of this backlog, current business conditions
and expectations, management is working towards breakeven
results in the first quarter of 2003 on 10 to 15% more revenues
than the first quarter of 2002. A variety of factors, however,
could affect these expectations positively or negatively,
including the effect of military action on government IT spending
and the status of the federal IT budget for federal fiscal
year 2003.
Sapient
said service revenues for the quarter ended December 31, 2002
were $41.9 million, a decline of 3% from service revenues
of $43.0 million for the third quarter of 2002, and a 33%
decrease from the fourth quarter of 2001. Gross revenues were
$43.9 million for the three months ended December 31, 2002,
which included $2.0 million of reimbursable expenses. In connection
with the company's closure of its business in Japan announced
in October 2002, all related current and prior period operating
results have been classified as discontinued operations. Below
are results stated in both pro forma and GAAP formats. For
the year, the company reported consolidated service revenues
of $173.8 million, a 47% decrease over service revenues of
$325.1 million for 2001. Pro forma net loss for 2002 was $41.8
million, or $0.33 per diluted share, compared to pro forma
net loss of $50.9 million, or $0.41 per diluted share, for
the year ended 2001. Net loss from continuing operations on
a US GAAP basis for the year totaled $222.2 million, or $1.78
per diluted share, compared to net loss of $185.5 million,
or $1.49 per diluted share, for the year ended 2001.
"In a
tough market by any standard, we are pleased to have seen
three consecutive quarters of stable revenue as well as significant
improvement in our ongoing operating costs," said Jerry A.
Greenberg, Sapient's co-chairman and co-chief executive officer.
"Our performance can be largely attributed to the acceptance
of our globally distributed delivery (GDD) model, which meets
clients' desires to employ an offshore strategy. In the fourth
quarter of 2002, 57% of our revenues came from engagements
utilizing this model. GDD captures the value of offshore work
while managing the associated risks through our unique combination
of a proven, fixed-price approach coupled with industry, business
process, and adoption management expertise."
During
the fourth quarter of 2002, Sapient won assignments with many
new and existing clients including Avis Europe, The Bank of
New York, Blue Cross Blue Shield Association, British Petroleum,
CareFirst, Energi E2, Fidelity International, General Motors
Acceptance Corporation (GMAC), Harrah's Entertainment, Hilton
International, Janus, Marriott International, Inc., National
City, Nextel, Nissan North America, Inc., Novartis, Office
of the Envoy (UK Government), Open University, Opodo, Rock-Tenn
Company, Rohm and Haas Company, Royal Mail Group, Sequent
Energy Management, Star Alliance, T-Online, U.S. Marine Corps,
Volkswagen, and Winslow Indian Healthcare Center.
PC
Connection, Inc. (NASDAQ: PCCC), a leading direct marketer
of information technology (IT) products and solutions, today
announced results for the quarter and year ended December
31, 2002. Net sales for the three months ended December 31,
2002 increased by $48.6 million, or 18%, to $322.2 million
from $273.6 million for the three months ended December 31,
2001. Net income for the quarter was $2.9 million, or $.12
per share, compared to $1.4 million, or $0.06 per share for
the three months ended December 31, 2001.
Net sales
for the year ended December 31, 2002 were $1.19 billion, compared
to $1.19 billion for the corresponding period a year ago.
Net income for the year ended December 31, 2002 was $3.2 million,
or $.13 per share, compared to net income of $7.4 million,
or $.30 per share for the corresponding period a year ago.
Excluding
MoreDirect, Inc., the Company's most recent acquisition, net
sales for the quarter were $252 million, compared to $273.6
million for the three months ended December 31, 2001. Earnings
per share for the quarter, excluding the MoreDirect operations,
were $.02 per share compared to $.06 per share for the same
period a year ago. MoreDirect's sales for the fourth quarter
were $69.9 million, flat with the third quarter, but up 38%
on a pro forma basis from the prior year fourth quarter. MoreDirect
was acquired by PC Connection, Inc. in April 2002.
Patricia
Gallup, Chief Executive Officer of PC Connection, Inc., said,
"Our fourth quarter results were stronger than we expected
given the current economic environment. Excluding the operations
of MoreDirect, net sales for the month of December grew by
5% over a year ago. Our positive finish in 2002 has encouraged
us to be cautiously optimistic that, increasingly, there will
be renewed demand in 2003 for the products and services PC
Connection provides."
As of
December 31, 2002, the number of Outbound Sales Account Managers
for all operating segments totaled 479. This compares to 464
as of December 31, 2001, and 511 at September 30, 2002. Average
order size for the three months ended December 31, 2002 was
$1,135 compared to $1,061 in the corresponding period a year
ago, and $1,323 in the three months ended September 30, 2002.
Ken Koppel,
President of PC Connection, Inc., said, "We are pleased that
the average Sales Account Manager tenure in our small- and
medium-sized business (SMB) segment increased over the past
year from 21 months to 25 months. In addition, the investments
we made in building a new Internet Business Account (IBA)
program began to produce results in the fourth quarter of
2002. Excluding MoreDirect, net sales for IBAs grew sequentially
over the third quarter of 2002 by 32% and increased over the
fourth quarter of last year by 78%. The number of IBA users
as of December 31, 2002 expanded to 35,416, compared to 22,192
as of September 30, 2002."
Mr. Koppel
added, "Growth in average tenure, along with enhancements
to our Internet Business Account program, continue to be among
our top initiatives to increase sales productivity. Over the
past year, sales productivity for the SMB segment increased
on an annualized basis by 12.6%, from $1.75 million in the
fourth quarter of 2001, to $1.97 million in the fourth quarter
of 2002. Higher sales productivity is the key to leveraging
our expense structure and driving future profitability improvements."
Desktop
computers and servers accounted for 15.9% of net sales in
the fourth quarter of 2002, compared to 11.8% for the corresponding
period a year ago. Notebook computers accounted for 14.3%
of net sales in the fourth quarter of 2002 compared to 20.5%
of net sales for the corresponding period a year ago. Computer
systems average-selling prices decreased 4% in the fourth
quarter compared to the corresponding period a year ago, and
decreased 12% compared to the third quarter of 2002.
Gross
profit margins, with and without MoreDirect, improved to 11.1%
in the fourth quarter of 2002, compared to 10.9% for both
the third quarter of 2002 and the fourth quarter of last year.
Gross margins were higher due to improvement in product mix
and selling margins. As stated in previous releases, the Company
expects that its gross profit margin as a percentage of net
sales may vary by quarter based upon vendor support programs,
product mix, pricing strategies, market conditions and other
factors.
Total
selling, general and administrative expenses, as a percentage
of sales, decreased to 9.7% in the fourth quarter of 2002,
compared to 10.0% in the corresponding period a year ago.
The Company expects that its SG&A, as a percentage of net
sales, may vary by quarter depending on changes in sales volume,
as well as the levels of continuing investments in key growth
initiatives.
Patricia
Gallup, Chief Executive Officer of PC Connection, Inc., concluded,
"During the quarter, the Company grew sales and earnings,
improved both profit and operating margins, and made progress
in our efforts to enhance the productivity of our sales organizations.
Our strong and experienced management team continues to be
focused on improving the Company's results and building long-term
value for our shareholders."
Cylink
announced that Institutional Shareholder Services Inc. (ISS)
-- the nation's leading independent proxy advisory firm --
has recommended that Cylink shareholders vote to approve the
merger of Cylink with SafeNet, Inc. ISS is an independent
expert organization that advises many of the nation's largest
institutional investors on shareholder voting matters. In
issuing its report on the proposed merger between Cylink and
SafeNet ISS said, "Based on the market premium, the fairness
opinion rendered by First Analysis, and the potential strategic
synergies, we believe the merger agreement warrants shareholder
support." In addition, the ISS analysis stated that the merger
of the two companies would:
Digitas reported fee revenue for the fourth quarter
of 2002 of $51.4 million, compared with $47.0 million for
the fourth quarter of 2001. Total revenue, including reimbursable
pass-through expenses, was $92.3 million for the fourth quarter
of 2002, compared to $66.6 million for the fourth quarter
of 2001. The company reported net income of $1.7 million,
or $0.03 per share, for the fourth quarter of 2002, as compared
to a net loss of $6.3 million, or $0.10 per share, in the
prior year period. Pro forma cash earnings(1) were $4.1 million,
or $0.06 per diluted share, for the fourth quarter of 2002,
as compared to pro forma cash earnings of $1.0 million, or
$0.02 per diluted share, for the fourth quarter of 2001. EBITDA
(earnings before interest, taxes, depreciation, and amortization)
was $6.7 million for the fourth quarter of 2002, as compared
to $4.4 million for the fourth quarter of 2001. The company's
cash balance at December 31, 2002, was $68.8 million, as compared
to $46.5 million at December 31, 2001. The company also reported
that it repurchased 335,000 shares of its common stock, at
an average price of $2.76 per share, during the fourth quarter
of 2002. David Kenny, Chairman and Chief Executive Officer
of Digitas, said, "Relationship marketing is increasingly
important to our clients' success, which is why we believe
they continue to shift marketing spending toward the services
where we excel. Even in a difficult and uncertain environment,
Digitas has executed well for both our clients and our investors."
SimpleTech,
a technology solutions provider offering products based on
DRAM, SRAM and Flash memory technologies, today announced
its financial results for the fourth quarter and the year
ended December 31, 2002.
Revenues
for the fourth quarter of 2002 were $45.8 million, an increase
of 25% from $36.5 million for the third quarter of 2002 and
an increase of 29% from $35.6 million for the fourth quarter
of 2001. Net income for the fourth quarter of 2002 was $153,000
including approximately $600,000 of tax credits. This is an
improvement from a net loss for the third quarter of 2002
of $1.1 million. For the fourth quarter of 2002, earnings
per share were flat at $0.00, compared with a loss per share
of $0.03 for the third quarter of 2002. Fiscal year 2002 revenues
were $176.5 million, an increase of 7% from $164.2 million
for 2002. Net loss for 2002 was $1.3 million. This compares
with net income of $2.3 million for 2001. Loss per share was
$0.03 for fiscal year 2002, compared to earnings per share
of $0.06 for fiscal year 2001. On a year-over-year basis our
unit shipments increased from approximately 2.9 million for
fiscal year 2001 to approximately 3.6 million for fiscal year
2002.
ZoneLabs
a leading creator of endpoint security solutions, today announced
the appointment of David Batista to vice president of sales
and services. Mr. Batista brings to Zone Labs a wealth of
technology and enterprise sales expertise that spans over
25 years. Zone Labs chose Mr. Batista to manage and further
expand sales for the company's award-winning enterprise security
solution, Zone Labs Integrity(TM). Most recently, Mr. Batista
led sales at authentication and security infrastructure provider
Arcot Systems. At Arcot, he drove major development contracts
with top credit card providers, as well as lead strategic
deals with key financial institutions worldwide. Prior to
Arcot, Mr. Batista ran Magex Ltd.'s field operations as well
as served on the board of directors for the Digital Rights
Management (DRM) provider. Mr. Batista's previous professional
accomplishments demonstrate a history of considerable revenue
growth at brand-name technology solutions vendors. During
his years at Gateway 2000, Lexis-Nexis Inc. and Novell Inc.,
he helped to significantly grow profits.
"I am
pleased to have David as part of the Zone Labs team," said
Irfan Salim, president and chief operating officer, Zone Labs.
"His knowledge of security software, experience developing
enterprise sales teams and programs, as well as his background
in both large and small organizations will greatly enhance
our efforts to expand Zone Labs' enterprise business."
Corio,
a leading enterprise application service provider, today reported
financial results for the quarter and year ended December
31, 2002. Total revenue for the fourth quarter of 2002 was
$17.8 million, an increase of 36% from $13.0 million for the
fourth quarter of 2001. Application management services revenue
for the fourth quarter of 2002 was $15.1 million, representing
a 61% increase from the prior quarter and a 62% increase from
$9.3 million for the fourth quarter of 2001.
EBITDA
(earnings before interest, taxes, depreciation and amortization)
for the fourth quarter of 2002 was a loss of $4.4 million,
or $0.08 per share. These results compare to an EBITDA loss
of $8.1 million, or $0.16 per share for the comparable period
last year. Net loss for the fourth quarter of 2002 was $8.8
million, or $0.16 per share, compared with a net loss of $13.8
million, or $0.27 per share, for the comparable period last
year. As of December 31, 2002, the total of Corio's cash,
cash equivalents, restricted cash and short-term investments
was $51.7 million compared to $51.8 million at September 30,
2002. Cash generated by operations during the fourth quarter
of 2002 was $2.0 million, compared with cash used in operations
of $3.9 million during the quarter ended September 30, 2002.
"We are very pleased to announce record revenue and strong
growth in our core applications management business," said
George Kadifa, chairman, president and CEO at Corio. "Furthermore,
we have successfully completed the integration of Qwest's
ASP business into our operations. We have maintained a strong
cash balance, and our path to profitability remains on track."
Total revenue for the year ended December 31, 2002 was $56.1
million, an increase of 9% from $51.6 million for the prior
year. Application management services revenue was $43.6 million,
a 19% increase from $36.7 million for the prior year. EBITDA
for the year ended December 31, 2002 was a loss of $21.7 million,
or $0.41 per share. These results compare to an EBITDA loss
of $46.2 million, or $0.92 per share for the comparable period
last year. Net loss for the year ended December 31, 2002 was
$34.8 million, or $0.66 per share, compared with a net loss
of $63.9 million, or $1.27 per share, for the comparable period
last year. Revenue from customer contracts acquired as part
of the September 2002 acquisition of Qwest's ASP business
was $8.7 million in the fourth quarter of 2002 and $9.2 million
for fiscal year 2002.
Digital
River reported revenue of $21.5 million for the quarter
ended December 31, 2002. This represents a quarterly year-over-year
increase of 21 percent from revenue of $17.7 million in the
fourth quarter of 2001, and a 14 percent increase from revenue
of $18.9 million in the third quarter of 2002. Net income,
prior to the amortization of acquisition-related expenses,
was $4.5 million, or $0.15 per share, in the fourth quarter.
The fourth quarter performance was an $0.11 per share improvement
from earnings per share of $0.04, prior to the amortization
of intangibles and other acquisition-related expenses, in
the fourth quarter of 2001. Digital River's performance marks
its second quarter of net income profitability as calculated
by U.S. Generally Accepted Accounting Principles (GAAP). In
the fourth quarter, net income totaled $3.3 million, or $0.11
per share, on a GAAP basis. This compares to a net loss of
$3.5 million or $0.14 per share in the same period last year
and net income of $98,000 in the third quarter of 2002.
"I'm
excited to say that in 2002 we substantially grew revenue,
enhanced the financial strength of the company and continued
to solidify our leadership position in the outsourced e-commerce
market," said Joel Ronning, Digital River's CEO. "We not only
exceeded revenue and EPS expectations in the fourth quarter,
but we emerged from 2002 with a strong cash position and as
a profitable business on a GAAP basis. We believe we are one
of only a handful of large public Internet companies that
can claim profitability on this basis - and clearly, profitability
is a key benchmark of success. While we were able to achieve
numerous financial milestones and increase operational efficiencies
in 2002, we are looking forward to an even stronger 2003."
Digital
River also reported that gross margins in the fourth quarter
averaged 83.7 percent, an approximate 240 basis point improvement
over last year's gross margin. This is also an approximate
250 basis point improvement from the third quarter. At December
31, 2002, cash and investments totaled $40.8 million, a $5.5
million increase from September 30, 2002, and a $9.1 million
increase from December 31, 2001.
"Our
strong fourth quarter performance affirms the scalability
of our business model and the power of the e-commerce engine
that we've created," said Ronning. "This is evidenced by significant
improvement in key financial metrics, including a nearly 25
percent improvement in revenue per employee over 2001. We're
successfully managing the size of our organization, leveraging
our platform, adding new clients with minimal expense, and
seeing the results fall to the bottom line. We believe that
this shows the core strength of our business model and is
a key competitive differentiator."
For the
year ended December 31, 2002, revenue totaled $77.8 million,
a nearly 35 percent increase from $57.8 million in 2001. In
2002, net income prior to the amortization of acquisition-related
costs and litigation and other charges was $7.7 million, or
$0.26 per share. In 2001, the net loss prior to the amortization
of intangibles and other acquisition-related costs was $2.2
million, or $0.09 per share. The 2002 GAAP net loss totaled
$0.5 million, or $0.02 per share, compared with a net loss
of $19.2 million, or $0.79 per share in 2001.
InFocus
announced fourth quarter revenues of $181.3 million, up 21
percent sequentially and down 6 percent year-over-year. Fourth
quarter GAAP net loss was $48.1 million, compared to a net
loss of $9.2 million in the third quarter and net income of
$2.5 million in the fourth quarter of 2001. GAAP losses per
share were ($1.22), compared to ($0.23) in the third quarter
and earnings per share of $0.06 in the fourth quarter of 2001.
Fully diluted shares outstanding were 39.3 million in Q4 2002
and Q3 2002, and 40.0 million in Q4 2001. Excluding the impact
of restructuring expenses and non-recurring, non cash charges
for the write-off of goodwill and a valuation allowance recorded
for deferred tax assets, the fourth quarter pro-forma net
loss was $2.3 million, compared to a net loss of $9.2 million
in the third quarter and net income of $6.6 million in the
fourth quarter of 2001. Pro-forma losses per share were ($0.06),
compared to ($0.23) in the third quarter and earnings per
share of $0.17 in the fourth quarter of 2001.
|
|
NEWS
System
Builder Summit and VARVision Spring 2003:
Meeting the Expectations of Today's Vendors & Resellers
By Eric
Lesonsky, Event Director, System Builder Summit and VARVision
Spring 2003
March 16-19, 2003
Hyatt Regency Grand Cypress, Orlando, Florida
Customers
in the IT channel are demanding more from events than ever
before. Both vendors and resellers are asking their face-to-face
marketing programs to meet a higher and stricter set of business
criteria. Results have to be verifiable. ROI has to be measurable.
This means a more successful return on their time, their money
and (perhaps most importantly) their expectations.
Based
on ongoing discussions with our clients, we're answering the
call for higher ROI and even better business results. System
Builder Summit and VARVision Spring 2003 will offer enhanced
programs designed to help every customer meet their objectives
and get more out of their face-to-face experience.
One customer
demand we're certainly seeing in today's economy is that more
vendors are looking to do real business at an event. In order
to justify adding additional costs to a marketing budget already
under tight scrutiny, vendors need events that deliver high
quality, highly focused interaction. In response, System Builder
Summit and VARVision have enhanced the ways that buyers and
sellers can engage in substantive business interaction. New
for this Spring is the improved format of the One-on-Ones
between vendors and attendees, which will now be held in private
meeting rooms as opposed to the vendor booths. This is the
direct result of vendor feedback that even more in-depth business
discussions can occur in a private meeting room environment.
Complementing this are the Private Boardroom Appointments
where vendors can meet with select groups of Resellers aligned
with their vertical market objectives; World Premieres where
vendors can get maximum visibility through a theatre-style
presentation to a larger audience; and even more networking
opportunities. This unique format provides exhibitors and
attendees with clearly defined platforms to sit down across
the table from one another. That's how business gets done.
Another
challenge is audience delivery and quality. For vendors, the
audience is the product, and that product must be of high
quality and satisfy the exhibitor's marketing and sales objectives.
We believe that our events are built to recruit and deliver
a higher level of decision-maker than other technology events.
The audience is by invitation only, and must meet strict criteria
to ensure that decision-makers have significant buying power
and sell into a cross-section of the most dynamic vertical
markets. Furthermore, we make sure that Vendors know as much
as possible about pre-registered attendees - company names,
titles, purchase influence, level of buying power, markets
served, and other key characteristics. This will help them
plan on how to maximize their time, and schedule meetings
with the buyers they most want to see.
Then there's
the issue of delivering better content. For events to be truly
valuable from an educational point of view, they must differentiate
themselves from the omnipresent content available on the web
or in print. This can only be accomplished by inviting the
industry's best minds to come to events and present unique
content to participants. In the world of technology, this
means inviting the very best thought leaders to complement
the traditional faculty of conference speakers, consultants
and editors. We not only deliver top Gartner analysts covering
the IT channel - we also give vendors the opportunity to meet
one-on-one with these analysts to discuss both market trends
and their own specific objectives.
Of course,
to truly make the most of everyone's business opportunities,
an event should keep the lines of communication open between
exhibitors and attendees. This involves access to an interactive
web site that enables meetings to be set up, information to
be exchanged, and discussions to be fostered. The best events
reflect a gathering point of buyer and seller communities
that otherwise wouldn't have common ground to meet on. It
is the responsibility of event companies to always be an open
portal for partnerships. Our events provide robust online
sites where vendors, System Builders and VARs can set up on-site
appointments, preview the participants to better plan their
time at the event, and follow up after the event to continue
the business relationship.
Ultimately,
in today's economy, events need to be more valuable, relevant
and necessary than ever before. In tough times, it's only
natural that customers - both exhibitors and attendees - demand
more from their event experience. We certainly welcome the
challenge. Next month in Orlando, we're ready to deliver even
better ways for vendors and resellers to maximize their ROI
and get down to business.
If
you're interested in being part of System Builder Summit and
VARVision Spring 2003, March 16-19, 2003, Hyatt Regency Grand
Cypress in Orlando, Florida, please contact:
Mary Fogarty
603-471-4227
mary.fogarty@gartner.com
Michael
McGoldrick
603-471-4225
michael.mcgoldrick@gartner.com
|

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|
|
Q
& A
Q&A
with Gartner Vision Events' Dawn Shultz
|
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As large
enterprises continue to hold pretty tight budgets, the midmarket
has become the ideal place for solution providers to focus
their attention. With an estimated 90,000 companies in North
America alone, midsize businesses (MSBs) are providing many
new customers for resellers and vendors alike. Although they
may not have the large enterprise budgets, MSBs invest multimillion
dollar IT budgets annually to solve business problems and
to competitively differentiate themselves.
We spoke
with Dawn Shultz, Gartner Vision Events' Director for Midsize
Enterprise Summit (MES) about the opportunity that exists
for Channel Media readers in the midmarket.
Q.
I understand that you've been with the midsize enterprise
event since its inception three years ago. Did your team have
any idea then that the midmarket would be this hot?
A. We did know that it was an enormous opportunity, but
let's just say we didn't realize it would become so 'popular'.
We developed the event based on Gartner's research of the
market so we knew that this was an untapped segment that was
growing, and while viable, it was also not getting the focused
attention of vendors and the channel.
Q.
There seems to be a number of definitions out there of what
constitutes "midmarket". Who exactly are you bringing to the
table?
A. Gartner defines midsize businesses as those with
100 -1,000 employees and $50 million - $500 million in revenue,
then we look at two subsegments within this as the characteristics
and needs of businesses in the 100 - 499 employee range are
very different from those in the higher range.
For the
event, we broaden this definition slightly as we look at a
number of factors in addition to 100+ employees and revenue
size of $100 - 750 million. We qualify MSBs based on their
IT spending level, we want a cross-section of companies in
terms of industry sectors, and we only want the decision-makers
who are normally a CIO, CTO, VP of IT, or IT Director.
Q.
We know what's bringing companies like HP, JD Edwards, Microsoft,
PeopleSoft and so forth to the midmarket and to your event
today. But, what do you think the opportunity is for the channel?
A. Midsize businesses purchase technology and IT services
from two main channels - directly from the vendor and from
VARs. The upper end of the midmarket, those with more than
750 employees, tend to buy direct more consistently. But,
Gartner's research points out that there are also specific
types of products and services that MSBs buy more frequently
via VARs and integrators vs. vendor direct regardless of company
size. It's never black and white in the midmarket!
Q.
Our readers are diverse - they may be experts in specific
solutions, they may focus on particular vertical markets,
or they may be regionally focused. How would an event like
Midsize Enterprise Summit be beneficial?
A. The event has been a success for two main reasons.
One is that we're the only event today bringing hundreds of
prequalified midmarket IT executives face-to-face with vendors
and VARs. And as I mentioned earlier, we look at a range of
company sizes, a cross-section of vertical markets, and particular
levels of IT spending to develop the audience list.
I can't
stress enough how important it is to have access to extensive
profiles on midsize businesses. They come in all shapes and
sizes, and a $250 million business in one vertical sector
may be small, while in another it's the high-end with a high-level
of IT spending to keep them on top.
We also
designed the event from the start as three regional events
a year - East, West and Central. This allows VARs who are
regionally focused to pick and choose, and also guarantees
an intimate setting where they can do business with each and
every person onsite.
Q.
Even the largest VARs don't have the budgets that HP or Microsoft
does. How do you suggest they compete for mindshare at the
midmarket level and at an event like Midsize Enterprise Summit?
A. Like any other market, it's about the relationship.
But this is particularly important to midsize businesses because
they don't have the staff and other resources that large enterprises
do. They're also very much driven by 'organizational pain
points', and by that I mean that many of their buying decisions
are driven by the need to comply fairly quickly with external
demands. Both of these variables result in their relying on
a trusted network of advisors, and relationship-based purchasing.
MES offers
direct contact with hundreds of midmarket IT decision-makers
in just 2.5 days, and there's a number of different ways that
VARs can participate in the event. I guess the question is
'what would it take for a VAR to get in front of hundreds
of already prequalified senior executives at midsize businesses'?
I'm betting that MES is going to give a better return-on-investment
of time, money, and staff.
Q.
Can you tell me anything about your efforts to expand moving
forward?
A. I think I'll have to save that for a formal announcement
later in the year.
Do
you have a midmarket question for Dawn? Reach her via e-mail
at dawn.shultz@gartner.com
or toll-free at 877.619.7956, x493. For details on Midsize
Enterprise Summit, go to www.midsizeenterprise.com
now.
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Q
& A
Q&A
with Sophos' Channel Manager, DeMarie Malnar
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 |
Q.Who is Sophos?
A. Sophos is a world leader in corporate anti-virus
solutions. Sophos' increasingly rapid growth internationally
is reflected in a user base of well over 20 million and revenues,
which soared by nearly 50% in the year 2001-2002. Sophos products
are sold and supported in over 150 countries through a global
network of subsidiaries and partners.
Q.Why
is Sophos technology a better choice for the corporate, education
and government organization?
A. Sophos offers unlimited, round-the-clock support,
which is included in all licenses. Sophos offers all- points
protection especially removable media, centralized automation
(single point control) with low impact on network traffic,
broad platform support, and small virus identity updates,
which can be constantly updated with Sophos' management tools.
All solutions use the same engine on all platforms and its
proprietary InterCheck architecture provides fast scanning
speeds with minimal local overhead.
Q.
How does Sophos plan to maintain a single product focus in
a world of suites?
A. Through strategic partnerships, users benefit from
a multi-vendor "suite" composed of several security solutions.
Sophos has partnered with those offering firewalls, anti-spam,
etc. and most industry analysts agree that a one-stop shop
is not the answer any longer. Since Sophos has built a solid
reputation for its dependable anti-virus solutions, as well
as its ease of doing business within this industry, we are
the clear partner choice for the best-of -breed security vendors.
Q.
Why is Sophos a better Channel partner?
A. Sophos strengthens our Partner's business presence and
provides the most profitable program in the anti-virus industry.
We reinforce this with everything we do...from encouraging
and compensating our inside sales force to support our partners
-- to ensuring ample margins to those partners that make an
investment becoming certified on the Sophos product line.
Sophos knows that the support we provide partners is a key
differentiator in the competitive anti-virus marketplace.
Sophos partners can expect full access to a team of knowledgeable
sales personnel and 24x7x365 support from a global technical
support team with unsurpassed experience in the security field.
And, of course, this support is free to all our Sophos partners.
Contact Sophos at spp@sophos.com
or at 888-SOPHOS-9 to learn more about partnership opportunities.
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Q
& A
Q&A
with Hitachi Global Storage Technologies' CTO, John Best
For a
different angle on our normal Q&A we cornered Dr. John Best,
Chief Technologist of Hitachi Global Storage Technologies
- a venture recently started as a result of the strategic
combination of Hitachi and IBM's storage technology businesses.
The company's vision is to enable users to fully engage in
the digital lifestyle. It is a company that brings a customer-focused
and full-service approach to solutions for the hard disk drive
marketplace and is positioned to inspire and lead the evolution
of storage component technologies. The company is committed
to moving hard disk drive advancements beyond accepted limits
in technology, application and marketplace.
Q.
Can you give us an idea of the R&D impact of Hitachi Global
Storage Technologies?
A. All of us are extremely excited about what this
venture means to the hard drive industry and our ability to
really move it forward. Coming into this, we at IBM always
had enormous respect for the Hitachi team as being extremely
strong technically. Now that we're all one it's very exciting
because we have unmatched R&D capability. I look at the things
that have come out of our respective research laboratories
over the years and we've created a lot of the major innovations
that have moved this industry forward. Now we're all together
on one team -- it's very exciting. The energy and excitement
thinking about what we can do going forward-is just tremendous.
Q.
What are the most exciting future technology advances that
this company can bring forward?
A. If we look at the fundamental technology itself,
it's been moving forward at an incredible pace over the past
couple of years. The underlying technology of storing bits
on a square inch of a disk has been advancing at roughly 100
percent per year, doubling every year, which is faster than
any other technology. It's going to slow down a little bit
over the next few years, but the prospect is very, very bright
as we continue forward at another factor of 50 or so of density...
in the next 10 years. The fundamental technologies are getting
much, much more difficult across a broad range. There are
some fundamental changes in the physics, chemistry and electrical
engineering that are required to build a drive. Our combined
team definitely has the depth and breadth in all those technical
areas. That's the key to really enable new products, better
storage solutions, and to serve our customers.
Q.
What is the importance of emerging markets for storage?
A. The advancement in technology that enables whole
new applications for disk drives is extremely exciting. One
where we've been in the forefront is developing the 1-inch
disk drive, the Microdrive. We've seen many applications in
digital still cameras and increasingly in digital audio devices
like MP3 players. Now, with the 4 gigabit Microdrive, that
we just announced, it's becoming realistic for digital video.
You can just imagine the kinds of devices that it would enable-very
compact, very high performance consumer devices. That's just
the start of it. We're very excited about the whole consumer
area, for example -- digital video and applications in the
automotive arena, like navigation devices. At the same time,
we continue to develop the manufacturing technologies, the
efficiencies, to push the traditional hard drives to become
more reliable, better performance and more efficient. While
new applications and new technologies move forward, the underlying
technologies continue to get more difficult. Our unmatched
R&D strength will allow us to offer better storage solutions
to our customers.
Q.
Where do you see the most competition coming from for HDD
technology?
A. For large scale, high-performance data storage there's
really nothing to compete with hard drives for the foreseeable
future. There are some exotic technologies that may, eventually,
replace it if we look out about 10 years. And we have active
programs focusing on those. But there's nothing on the immediate
horizon. Hard drives are going to be the immediate mechanism
for storage for quite some time to come.
Q.
Can you give a specific example of how more advanced technology
can help White Box Builders?
A. Look at the area of servers, the increases in capacity
and real density will enable us over the next couple of years
to develop a new, smaller form factor. We'll have very high
performance and very high packing density. Advances in silicon
technology, along with the data rate coming off the disk drive,
means we're ripe for a new interface-how we connect drives
into the systems. We're very excited about serial interface.
This started with the fiber channel interface in server, where
we have very strong products. We're very, very excited about
the evolution of Serial ATA-that's going to happen across
the board in desktops as well as in servers. It's going to
merge those fundamental, underlying interfaces across the
segments. As a result, integrators will be able to package
things in a very cost-effective way to get performance.
Q.
Finally, John, Can you tell us what your favorite hobby is?
A. Helping my 10-year-old son and his friends build
and program Lego robots. He's in a competition that's sort
of nationwide. His team, that my wife and I coach, did pretty
well.
Thanks
for your time.
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|
Q
& A
Government
Solutions: Q&A with GTSI's Senior Vice President of Sales,
Terri Allen
As
most of us know, GTSI is an information technology solution
leader focused exclusively on Federal, State, and Local government
customers. For nearly two decades, GTSI has served those customers
by teaming with global IT leaders like HP, Panasonic, Microsoft,
Sun Microsystems, Cisco, and EMC. The Technology Teams include
technical experts who support a wide range of integrated IT
solutions in such areas as high performance computing, advanced
networking, mobile and wireless, web portals, high availability
storage and information assurance. GTSI continues to broaden
its leadership in electronic commerce and procurement through
its government focused website located at GTSI.com. Recently,
we cornered their fast moving VP of Sales and got a quick
update.
Q.
Terri, How would you characterize the current spending environment
in the government market for IT products?
A. Due to the Continuing Resolution, spending has
been greatly curtailed in several agencies as compared to
prior years. We understand that due to the war effort, funds
are being diverted to support the needs of the potential war.
Q.
Where is GTSI seeing strength? What's on your key contacts'
wish list?
A. Clearly, our government customers ask us to support
them in their efforts to help with enterprise architecture
and to support enterprise-wide solutions. This is a very strong
request of industry by Steve Cooper and the new department
of Homeland Security. In addition, wireless communication
as well as server consolidation continues to be major technology
related needs. GTSI is well positioned and has great experience
in supporting the needs of our government customers as it
relates to wireless solutions and server consolidation efforts
from beginning to end.
Q.
Are there any new initiatives that GTSI implemented as an
integrator to take advantage of the opportunity?
A. We understand the need to support our ultimate customer
through and with Systems Integrators. As such, we have a team
of sales and technical professionals who are solely devoted
to supporting the current and emerging program needs of the
systems integrator community. Additionally, we have eleven
Technology Teams comprised of technical subject matter experts
who are skilled at understanding our customer's unique requirements
and responding with customized solutions to include services,
hardware and software. Our Technology Teams have expertise
in areas such as Enterprise Software, Network and Communications,
Enterprise Storage, Mobile and Wireless, High Performance
Computing, Emerging Technologies, Information Security, and
Enterprise Consulting. Additionally, GTSI has financial services
solutions that allow our customers to acquire the technologies
that they need on leases that support the needs of our government
customers.
Q.
Finally, Terri, What are some examples of positive vendor
relationships you have - and what makes them special?
A. We have relationships with over 1,300 partners in the
technology arena. At GTSI, we have had long -standing relationships
with organizations such as HP, Microsoft, SUN, IBM, Panasonic,
Cisco, and others. This really embodies the true concept of
partnership. GTSI has invested in the relationship with our
partners by holding a vast number of technical certifications
in each of our key partners' technologies. WE invest in our
partners with ongoing training and development of our people
and of course the GTSI Technology Teams which are unique in
our space.
Thanks
and Good Selling!
|
|
Q
& A
Q&A
with ATI's Senior Business Development Manager, Toshi Okumura
Q.
How's 2003 starting off for ATI?
A. 2003 has been very exciting so far. ATI has had
many successes including winning many awards for our product
in stand alone reviews and in system reviews with our System
Integrator Partners. We are also rapidly gaining market share
in the very important System Integrator/System Builder segment
we will continue to gain share in 2003. We have the industry
leading product line-up today and we have many exciting news
coming from ATI very shortly. We expect to keep the performance
crown and will maintain top to bottom product leadership.
Please stay tuned.
Q.
How is the overall graphics market doing?
A. There has been very exciting advancements in the
last couple of months starting with the release of DirectX
9 and the new benchmark from Futuremark, 3Dmark2003. We anticipate
many applications to be released that will take advantage
of DirectX 9 and equivalent OpenGL features in the very near
future. The migration from fix function to programmable Vertex
and Pixel Shaders have enabled this rapid deployment of new
features in applications that will take advantage of the new
graphics hardware. It is a very exciting time for the graphics
market.
Q.
What are your key initiatives this year?
A. Key initiative for ATI in 2003 is to maintain the
performance and technology leadership throughout the product
line-up. The Enthusiasts are turning to ATI for their gaming
card of choice and we will leverage this to mainstream and
value mainstream market. ATI has the world leading product
line-up today and our goal is to maintain our leadership role.
As I said earlier, we have many new and exciting announcements
coming soon. Please stay tuned. ATI will also launch a new
and improved System Integrator Partner Program (SIPP). This
program is a way for ATI to help our System Integrator/System
Builder Partners to increase their marketing funds and exposure
with ATI. This program is tailored to suite the SI/SB community
and it will help our partners to increase and enhance their
marketing activities. ATI would like to drive our relationship
with the community to the next level
Q.
How can the channel leverage this opportunity and its relationship
with ATI?
A. The System Integrator/System Builder customers
can leverage this opportunity by signing up for ATI's System
Integrator Partner Program (SIPP). Our SIPP members will receive
access to the secure site containing information on the program,
marketing materials and other beneficial information regarding
ATI. They will also receive the monthly e-Newsletter from
ATI. This is a way in which we can develop and increase our
relationship with our partners and keep them abreast of what
is going on from ATI and it's Graphics board partners. By
becoming an SIPP member you will also receive a quarterly
System Integrator Reference Guide. This is a book that is
full of useful information about ATI, it's products, technology
and Add-in-Board partners. If you don't have one, please drop
by our booth to pick on up. Last but not least, by becoming
a SIPP member, you can accrue marketing funds on each and
every ATI RADEON based graphics solution you purchase from
one of the approved partners (Approved partners are listed
on the SIPP member site). This includes any Notebook purchased
from an approved ODM. For more information on the SIPP and
its benefits, please drop by our booth at the solution pavilion
.
Thanks
for these insights and good luck!
|

RESEARCH
How
to Leverage SMB IT Channel Preferences
Mika
Yamamoto Krammer
Abstract:
Vendors seeking a share of the small and midsize business
market must recognize clients' channel preferences and understand
which products are best suited for distribution within each
channel.
Recommendations
- Develop
a product- and service-specific channel strategy. The most
popular channel overall might not be the right channel for
your given offering.
- Seek
partnerships within the SMB's trusted advisor network to
enable "warm leads" and avoid ineffective cold calling.
- Set
expectations with investors and executives that gains in
the SMB market will only be realized after time and effort
is invested in developing relationships with key technology
purchase influencers within targeted SMB enterprises and
market segments.
Introduction
It is critical for IT product and services providers to establish
a foothold among small and midsize businesses (SMBs) in executing
an indirect channel program that will result in successfully
selling into this SMB market. To the chagrin of many IT vendors,
this is no easy task. It requires investment in research,
money and time to find the necessary and appropriate channel
partners, not to mention the time and resources required to
develop relationships and launch comprehensive channel programs
with these partner companies. Vendors with suboptimal offerings
provided through a well-executed channel strategy are more
likely to be successful among SMBs than vendors that offer
fabulous products or services through inappropriate or ineffective
channels. Some might argue that the most notable example of
this was the proliferation of Windows through the original
equipment manufacturer (OEM) channel vs. other OS alternatives.
Business
Trend
The absence of the next big thing, the economic slowdown and
the saturation of the large enterprise market present IT product
and services vendors with a quandary in terms of how to achieve
revenue growth (or even maintain current revenue run rates).
Enter the SMB market. As the fastest-growing market from an
IT spending perspective during this economic downturn, small
SMB are the belle of the IT sales and marketing ball, these
days. In the services industry, revenue from SMBs was more
significant than that generated from large enterprises. Every
major vendor is vying for a piece of the action. Many are
coming to the realization that success in this market segment
for many IT products is driven by channels more than by differences
in features and functions. IT vendors are realizing that SMBs
have established relationships with and buying preferences
for established IT solution providers, such as VARs, SIs and
so on, that are the traditional channels for IT vendors into
this coveted market space.
Gartner
Dataquest Perspective
No single channel can be all things to all IT product and
services vendors. Though several options exist, they fall
under the direct model (direct sales force, manufacturer-owned
retail store or online from manufacturer's Web site) or the
indirect model (VARs, systems integrators, retail or other
IT vendors). Some vendors chose one or the other, while others
chose a combination. Networking equipment vendors, for example,
chose to sell their products through the indirect model, while
business application vendors often sell both through direct
and indirect channels.
SMBs purchase
their technology through two main channels - directly from
the vendor and from VARs. Though the relative importance varies
between businesses with 100 to 499 employees vs. 500 to 999
employees. VARs are one of several indirect channels a vendor
may choose (dealers such as CDW, systems integrators [SIs]
and retail are others examples of the indirect business model).
A recent survey of midsize businesses supports this statement
(see Figure 1). The importance of the VAR and online channels
are on the rise. For example, because of the high cost of
direct, in-person selling and the demand for integrated solutions
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