Retail Readership President / CEO 8% VP 10% VP Merchandising 10% DMM 13% Senior Buyer 28% Buyer 31% Vendor / Services President / CEO / GM / EVP 21% VP / Director Sales / Mktg 21% Channel VP / Director / Mgr. 19% Director of Sales 10% Director of Marketing 6% Manager 33% Total Readership: 12,000