| Typical
Phases |
Schedule |
ChannelMedia
Role |
Client
Role |
|
Strategy
| Goals
Include: |
| •
|
Identify your
campaign goals |
| • |
Develop marketing
message(s) |
| • |
Identify the right
program |
| • |
Defining creative
style |
| Deliverables: |
| •
|
Content |
| • |
Graphics (logos,
product images…) |
|
Third+ week out
|
Present the unique
ChannelMedia opportunities and assist in developing an effective campaign strategy.
|
Identify goals
and key messaging.
Provide content
and graphics and be readily available.
|
|
Implementation
and Execution
| Goals
Include: |
| •
|
Design displays,
jump pages, mini websites and content to meet strategy goals |
| • |
Design/program
forms to collect data and contacts |
| • |
Layout content |
| • |
Meet all timelines |
| Deliverables: |
| •
|
Develop all creative |
| • |
Provide proof
for Client |
| • |
Approval from
Client |
| • |
Execute all programming |
| • |
Integrate campaign
into the newsletter |
|
Second
- Third week out |
Either
consult or provide the actual development of campaign elements. Work with the
Client to ensure accurate and timely development, approvals and launch. |
Either provide
professional creative or assist ChannelMedia in the campaign development.
|
|
Tracking
| Goals
Include: |
| • |
Secure online
reporting section |
| Deliverables: |
| •
Reporting |
| •
|
Ad date |
| • |
Ad name |
| • |
Impressions |
| • |
Emails opened |
| • |
Track your links
(clicks) if hosted on our server |
| • |
Yield |
|
Post
Newsletter |
Provide
Client with a secure online reporting section that tracks results. |
Save
reports after each campaign. |
|
Analysis
and Campaign Refinement
| Goals
Include: |
| •
|
Review the goals
of the campaign and assess if the deliveables met the goals |
| • |
Adjust campaign
and implement strategy |
|
Post
Newsletter(s) |
Provide
insight and lead the campaign refinement strategy. |
Provide
insight and feedback as to strengthening the campaign and integration with other
marketing programs. |
